URGENT UPDATE: USC basketball coach Eric Musselman is making headlines with his spirited campaign to energize fans just days before the Trojans’ season opener against Cal Poly on October 30, 2023. In a recent viral video, Musselman, clad in a full football uniform, charged from the Coliseum tunnel, showcasing his passion even in an empty stadium. “Let’s go! Let’s go!” he exclaimed, capturing the attention of fans and players alike.
This inventive approach aims to address a concerning decline in attendance at USC games, which fell to just over 5,000 last season, down from over 6,000 the year before. Musselman, who finished his debut season with a 17-18 record, recognizes the need for a stronger connection with students and fans to revive the program.
In a city saturated with sports options, Musselman’s strategy includes social media antics, free meals for students, and even a proposed dunk contest at a USC fraternity. His efforts have drawn praise from fellow coach Lincoln Riley, who remarked, “Muss is great. He does some things I wish I could get myself to do.” But will these tactics translate into a packed Galen Center?
Musselman emphasizes that while winning is crucial, creating a vibrant atmosphere and engaging the student body is equally important. His philosophy stems from his upbringing under his father, a noted coach who believed in marketing teams through entertainment. “If you want fans, you’ve gotta win—that’s number one,” Musselman stated, underscoring his commitment to transforming USC basketball.
With the season fast approaching, Musselman’s team is working tirelessly to foster excitement. They are engaging with the campus community, hoping to drum up interest and attendance. Recent efforts include inviting fraternity members to practice and encouraging players to promote the program. “It’s not a traditional approach,” he admitted, “but we just can’t do things here that are traditional.”
One significant setback has been the injury of five-star recruit Alijah Arenas, whose absence poses a challenge in terms of star power for the team. Musselman believes that having standout players is essential for marketing the program effectively. “That’s how this stuff gets rolling,” he said, reflecting on the impact Arenas could have had.
The excitement surrounding Musselman’s innovative tactics is palpable. Students are expected to fill the Galen Center for the opener against Cal Poly, with Musselman’s unique approach creating a buzz around the program. As he continues to push for a stronger connection with the USC community, the question remains: Will his efforts pay off in attendance and support this season?
With the season just around the corner, all eyes will be on Musselman and the Trojans as they strive to turn enthusiasm into action and fill the stands at Galen Center. “Baby steps,” Musselman noted, as he continues to forge a new path for USC basketball.
