URGENT UPDATE: Disney+ is facing mounting public discontent as the streaming giant confirms a significant price increase just **30 days from now**. This decision comes on the heels of a controversial incident involving ABC’s suspension and reinstatement of Jimmy Kimmel Live! over host Kimmel’s comments regarding the assassination of conservative commentator Charlie Kirk.
The price hikes will affect a variety of subscription tiers, raising the stakes for current and potential subscribers. Effective in **September 2023**, the Disney+ and Hulu Bundle with ads will rise from $11 to $13, while the ad-free option remains steady at $20. The Disney+ Premium plan, also ad-free, will increase from $16 to $19. Additionally, the Disney+ with ads subscription will see a rise from $10 to $12, and Hulu + Live TV (with ads) will jump from $83 to $90.
This price increase follows a viral movement encouraging subscribers to cancel their Disney+ accounts in protest of the network’s handling of Kimmel’s show. The backlash has sparked discussions about free speech and corporate accountability, igniting further discontent among viewers.
In a bid to regain goodwill, Disney recently released a trailer for the upcoming Star Wars film, The Mandalorian and Grogu. However, reactions have been lukewarm, with critics suggesting the film may not meet expectations, relying heavily on nostalgic references rather than innovation. This release contrasts with the excitement generated by the previous day’s unveiling of Star Wars: Starfighter, featuring actor Ryan Gosling.
As streaming services routinely adjust their pricing, this latest hike raises questions about the potential impact on subscriber retention, especially in light of ongoing boycotts. Will consumers who canceled their subscriptions over the Kimmel controversy be willing to pay higher rates to return now that the show is back on air?
Disney’s recent moves highlight a broader trend in the streaming industry, where price increases are common, but public outcry over corporate decisions can lead to significant backlash. As viewers weigh their options, the implications of this price adjustment extend beyond dollars and cents, touching on deeper issues of consumer trust and brand loyalty.
The spotlight is now on Disney+ as it navigates this turbulent period, balancing financial objectives with the need to restore its tarnished image. Stay tuned for more updates on this developing story as the situation unfolds.
