Zohran Mamdani, a candidate in the race for mayor of New York City, made a unique campaign appearance on the show “Shop Cats” where he interacted with a bodega cat named Coca. The event took place in a Bronx bodega just days before the crucial election on November 4, 2023. This unconventional approach aims to engage not only cat enthusiasts but also highlight the issues facing New Yorkers.
During his appearance, Mamdani remarked, “Coca is cute. Coca wants to play. Coca wants to live in a city she can afford.” His playful engagement with Coca reflects a broader effort to connect with voters on a personal level, though it remains unclear if he has specific policies regarding affordable living conditions for pets.
In addition to meeting Coca, Mamdani showcased his lighter side by dancing to the Dominican dance Bachata. He also expressed his fondness for bodega food, stating, “I love bodega cats. And I also love an egg and cheese on a roll with jalapeños.” This blend of humor and relatability may resonate well with local constituents.
“Shop Cats”, produced by Mad Realities, has gained significant popularity, boasting over 793,400 followers on TikTok and 228,000 followers on Instagram. The show features comedian Michelledonna “interviewing” various bodega cats, bringing a lighthearted and whimsical touch to urban life. Alongside this, an Instagram account named Cats4Zohran has emerged, which currently has about 11,000 followers. Its bio humorously states, “Cats catvassing for Zohran! A livable NYC = safer affordable homes + more treats!”
In contrast, a related Instagram account, Dogs4Zohran, has attracted only 708 followers, underscoring the unique appeal of feline supporters.
As the election approaches, Mamdani appears to be leading in the polls for the three-way mayoral race against former New York governor and independent candidate Andrew M. Cuomo and Republican activist Curtis Sliwa. His innovative campaign tactics, including appearances on social media platforms, reflect a strategic effort to engage younger voters and those who may feel disconnected from traditional political discourse.
Mad Realities, the production company behind “Shop Cats,” is also known for creating “Hollywood IQ,” an on-the-street trivia show that tests participants on their pop culture knowledge. This blend of entertainment and politics highlights a trend toward more engaging and relatable forms of campaigning in the digital age.
As voters prepare for the upcoming election, Mamdani’s charming interactions with Coca and his efforts on platforms like TikTok and Instagram may serve to reinforce his position as a candidate who understands the everyday lives of New Yorkers.
