USAA has announced a significant five-year initiative, backed by a commitment of $500 million, to enhance career opportunities and financial stability for veterans and military families. This movement, named “Honor Through Action,” coincides with Veterans Day on November 11, 2023, and aims to address the challenges faced by those who have served in the military.
Jenna Saucedo-Herrera, USAA’s head of corporate impact, emphasized the importance of proactive support, stating, “A simple ‘thank you’ for military service can mean a whole lot, but the intentional actions, the advocacy and support can really change lives and secure brighter futures.” The initiative builds on USAA’s existing “Face the Fight” coalition, which focuses on preventing veteran suicide.
The funds allocated for this initiative will support targeted philanthropy, policy advocacy, investments, and community engagement activities aimed at improving the economic outcomes for veterans and their spouses. According to USAA, about a third of junior enlisted families report feeling financially stable, and the unemployment rate for military spouses is three to four times higher than that of their civilian counterparts.
Transitioning service members also face challenges, with fewer than one in five feeling adequately prepared for civilian employment. “Honor Through Action” seeks to provide resources in career navigation, employer engagement, skills development, and community support.
The initiative positions USAA as a leader in addressing these persistent issues. Saucedo-Herrera remarked, “That is a big, audacious mission that our CEO has set for us.” She highlighted the need for collaboration, mentioning that USAA plans to partner with various public, private, and nonprofit organizations to amplify the initiative’s impact.
“A lot of the challenges around meaningful careers, financial security, and overall well-being continue to persist,” she stated. “USAA is planning to lead from the front and function as a quarterback of sorts, to provide the capital and mobilize an alliance.” The company aims to shine a light on opportunities for veterans and inspire others to join the cause.
The “Honor Through Action” initiative is directly linked to the “Face the Fight” campaign, which has been active for two years and involves around 300 partners. This collaboration is on track to save 6,500 lives by 2030, reflecting USAA’s commitment to addressing the pressing mental health issues within the veteran community.
Saucedo-Herrera noted that while mental health and veteran suicides are critical concerns, it is essential to tackle related issues, such as the pursuit of meaningful employment. “Meaningful careers provide financial security, driving well-being that might ultimately save a veteran’s life,” she explained.
Currently, USAA is in the process of forming alliances for the “Honor Through Action” initiative, with plans to announce partners next month. Contributions may come in various forms, including commitments to military-affiliated hiring or support for nonprofits already assisting military families.
“This isn’t about a campaign. It’s not about a one-off idea,” Saucedo-Herrera emphasized. “We want to drive systemic change together.” This initiative represents a comprehensive effort to create a lasting impact on the lives of veterans and their families, reinforcing USAA’s dedication to their well-being and success.
