TelevisaUnivision, the leading Spanish-language media company globally, has initiated a nationwide advertising campaign titled “Do the Right Thing Google.” This campaign aims to address concerns regarding YouTube TV’s decision to remove Univision from its primary programming bundle, effective September 30, 2025. The change will compel millions of Hispanic viewers to pay an additional 18% premium, labelled by some as a “Hispanic tax,” to retain access to essential Spanish-language content.
The campaign seeks to highlight what TelevisaUnivision describes as discriminatory practices against Hispanic audiences. By removing Univision, YouTube TV will significantly disrupt the access of Hispanic viewers to trusted news, sports, and entertainment. The executives at TelevisaUnivision emphasize that this decision undermines the interests of a substantial segment of the population who rely on their programming for information and cultural connection.
TelevisaUnivision’s Response to YouTube TV’s Decision
In a statement released from their headquarters in Miami, the company underscored the need for equitable treatment in media access. The advertisement campaign features various messaging platforms, including digital, television, and social media, to reach a wide audience. “This is not just a business issue; it’s a matter of representation and access,” said a spokesperson for TelevisaUnivision. The company aims to mobilize viewers and encourage them to advocate for their rights as consumers.
The timing of the campaign closely follows YouTube TV’s announcement, drawing immediate public attention. TelevisaUnivision is calling on viewers to voice their concerns directly to Google, urging them to reconsider their programming choices and the implications these have on Hispanic communities.
The Broader Implications for Media Access
The decision by YouTube TV raises significant issues regarding media representation and access for minority groups. The Hispanic community, which constitutes a large and growing demographic in the United States, deserves equal access to programming that reflects their culture and language. By imposing additional fees for essential content, companies risk alienating a substantial audience that already faces challenges in accessing diverse media options.
TelevisaUnivision’s campaign not only aims to challenge YouTube TV’s decision but also seeks to foster a broader dialogue about the importance of equitable media practices. By advocating for “doing the right thing,” the company positions itself as a champion for Hispanic viewers, encouraging activism and engagement within the community.
As the campaign rolls out, it remains to be seen how effective it will be in influencing YouTube TV’s decision on programming. The outcome could set a precedent for how media companies engage with diverse audiences in the future. With the campaign’s launch, TelevisaUnivision is making a strong statement about the value of representation and the necessity for fair media practices that respect the needs of all viewers.
