In a significant move to enhance pediatric health education, Sesame Workshop has partnered with Phreesia to create a five-year initiative aimed at promoting children’s health during medical visits. This collaboration was announced on March 15, 2024, and will officially begin in October 2025. The program is designed to reach parents and caregivers of children from birth to age five, using familiar characters from the beloved television series, Sesame Street, to deliver engaging health information.
Leveraging Digital Platforms for Family Engagement
The initiative will utilize Phreesia’s digital intake platform, which is currently employed by millions of patients when checking in for healthcare appointments. Through this platform, parents will receive educational content featuring iconic characters such as Elmo, Cookie Monster, and Abby Cadabby. This approach aims to simplify important health information, making it both accessible and engaging for families navigating pediatric care.
Families can expect timely guidance on essential topics such as preparing for routine checkups and vaccinations, understanding preventive screenings, and supporting children’s emotional well-being. The partnership will also introduce new educational materials over time, addressing emerging public health priorities to ensure the content remains relevant and actionable.
Transforming Waiting Times into Learning Opportunities
David Linetsky, President of Network Solutions at Phreesia, emphasized the impact of this collaboration, stating, “With their help, we’re turning wait time into a moment of learning and discovery, giving families the tools they need to talk to their doctors and tackle the big health challenges facing America’s parents today.” This innovative approach not only alleviates the stress often associated with doctor’s visits but also fosters a more engaging atmosphere for both children and their parents.
With a mission focused on helping children grow smarter, stronger, and kinder, Aaron Bisman, Senior Vice President and Head of Marketing at Sesame Workshop, expressed enthusiasm about the partnership. “We’re excited to collaborate with Phreesia to bring our purpose-driven storytelling into doctor’s offices, where we can meet new families and have a meaningful impact on pediatric health and well-being,” he stated.
This collaboration reflects a growing trend in healthcare to utilize digital engagement tools and trusted brands for educational purposes. By merging evidence-based content with beloved characters, Phreesia and Sesame Workshop aim to transform the traditionally passive waiting period into an interactive and impactful experience for families.
As the healthcare landscape continues to evolve, initiatives like this one illustrate the potential for innovative partnerships to enhance health literacy and promote proactive wellness among families.
