Rita’s Italian Ice & Frozen Custard has introduced a new seasonal dessert, the Apple Butter Concrete, as part of its fall lineup. This limited-time offering is designed to evoke the warmth of autumn and will be available until October 5 at participating locations. Alongside this new creation, Rita’s is also reintroducing its popular Pumpkin Pie Concrete and a new mix called the Harvest Swirl Concrete.
The Apple Butter Concrete features a blend of Rita’s signature vanilla frozen custard with apple butter, vanilla wafers, and apple pie filling. This dessert aims to capture the essence of fall flavors, providing a comforting treat for customers seeking seasonal indulgence. The Pumpkin Pie Concrete combines creamy vanilla custard with pumpkin crème and vanilla wafers, making it a returning favorite among Rita’s patrons. The Harvest Swirl Concrete merges both apple butter and pumpkin crème with custard for those who wish to enjoy a combination of flavors.
Carmela Hughley, the senior vice president of marketing insights and innovation at Rita’s, emphasized the significance of fall for dessert enthusiasts: “Fall is one of the most-anticipated seasons for dessert fans everywhere, and at Rita’s it’s the perfect time to surprise our guests with new, innovative flavors that bring the warmth they crave in frozen form.” She further added, “With the introduction of Apple Butter and the return of Pumpkin favorites, we’ve crafted a lineup that’s rich, comforting, and captures everything our fans love about the season, whether they’re craving something brand new or coming back for their fall go-to.”
Rita’s, recognized as the world’s largest Italian ice brand, is banking on these seasonal flavors to attract customers as the temperatures begin to drop. The limited availability of these fall treats is expected to drive excitement and foot traffic to Rita’s locations, highlighting the company’s strategy to capitalize on seasonal trends.
Consumers are encouraged to visit their nearest Rita’s location to indulge in these seasonal offerings before they disappear. For ongoing updates about Rita’s and other local news, follow MyChesCo on Google News and MSN.
