In 2024, oneworld marked its 25th anniversary, celebrating a legacy of significant growth since its inception in 1999. Initially founded by American Airlines, British Airways, Cathay Pacific, Qantas, and the now-defunct Canadian Airlines, the alliance has expanded to encompass 15 member airlines and over 20 affiliated carriers. This cooperative structure connects travelers to more than 1,000 cities across 170 countries, facilitating seamless travel experiences from Switzerland to Zimbabwe.
The alliance operates like a carefully choreographed performance, with approximately 13,000 flights departing or landing globally each day. This translates to a flight every six seconds, showcasing the scale at which oneworld functions. Behind this impressive operation are about 360,000 personnel working tirelessly to ensure smooth journeys for passengers, regardless of the number of flights or connections involved.
Expanding Reach with New Partnerships
As oneworld enters its second quarter-century, it continues to adapt and grow. On June 30, 2025, Oman Air will officially join the alliance as its 15th member. The national carrier of Oman enhances oneworld’s presence in the Middle East and opens new avenues for global travel.
Nat Pieper, CEO of oneworld, expressed pride in welcoming Oman Air, highlighting the airline’s “strategic reach and award-winning product and service.” He emphasized that this partnership provides exciting new connections, especially across the Gulf and South Asia, reinforcing oneworld’s status as a premium choice for international travelers.
Oman Air, operating from Muscat International Airport (MCT), serves 42 destinations in 22 countries. Its long-haul flights feature a unique Business Studio with private suites, alongside other cabin offerings. The airline has earned several accolades for its in-flight hospitality, including recognition at the Apex 2025 Awards for Best Food & Beverage and Best Cabin Service in the Middle East.
With its integration into the oneworld network, Oman Air will allow its Emerald, Sapphire, and Ruby members to earn and redeem miles, access lounges, and enjoy priority boarding and check-in.
Innovative Strategies and Historical Milestones
The foundation of oneworld’s success was laid between 1998 and 2008, marked by significant developments that encouraged customer loyalty. In 2000, the alliance introduced the Visit Europe pass, its second branded fare, while expanding its membership to include Aer Lingus and LanChile. Notably, Canadian Airlines exited the alliance after being acquired by Air Canada.
During this period, oneworld established its first central management team in Vancouver and became the first airline alliance to offer an online multi-airline round-the-world ticket through the oneworld Explorer.
The early 2000s were transformative for oneworld, which evolved from a five-airline consortium into an award-winning, tech-savvy alliance with a presence on every continent. The introduction of e-tickets, regional pricing, and dedicated airport lounges significantly enhanced the travel experience for its members.
Throughout its history, oneworld has expanded its membership to include airlines such as Japan Airlines, Malaysia Airlines, and Qatar Airways. The addition of Royal Air Maroc in 2020 brought more than 20 African countries into the alliance, further diversifying its global network.
Despite challenges, including the aftermath of the September 11 attacks, oneworld members united to enhance cooperation and reduce costs. This resilience allowed the alliance to flourish and adapt in a changing airline industry.
The introduction of oneworld Connect in 2018 offered a more flexible structure for airlines interested in partnership, exemplified by Fiji Airways’ inclusion, which enhanced oneworld’s reach in the South Pacific.
As oneworld continues to innovate, it remains committed to providing exceptional services for travelers. The alliance boasts over 650 lounges worldwide, offering exclusive amenities for top-tier members, including priority security lanes and a generous baggage allowance.
In summary, oneworld’s journey over the past 25 years reflects a commitment to enhancing global travel experiences. With new members and innovative strategies, the alliance is poised to continue its legacy of excellence in the aviation industry.
