Marketing technology firm Listrak has introduced its Season of Success: Holiday Resource Center, a suite of tools designed to assist retailers in optimizing sales during the 2025 holiday season. This initiative emerges as forecasts indicate that consumers are likely to begin their holiday shopping earlier than in previous years, accompanied by rising expectations for pricing, personalization, and seamless shopping experiences across both online and physical stores.
According to Jamie Elden, Chief Revenue Officer at Listrak, “As retailers prepare for Holiday 2025, marketers can expect consumers will start shopping earlier, bringing high expectations around price, personalization and seamless experiences across online and in-store.” Elden emphasized that while Listrak’s industry experts collaborate closely with clients to provide tailored insights and strategies, the newly launched Holiday Resource Center serves as a valuable online library of tools and insights available to the broader retail industry.
Key Offerings of the Holiday Resource Center
The Holiday Resource Center encompasses several essential features aimed at enhancing retailers’ strategies for the upcoming season. One of the standout offerings is the Marketing Guide Monthly Calendar, which provides a strategic roadmap highlighting key retail moments, monthly themes, and critical shipping deadlines. This calendar is designed to ensure marketers can effectively plan and execute their campaigns through January.
Additionally, the Holiday Testing Checklist includes fifteen high-impact tests aimed at identifying winning strategies prior to the peak shopping period. This enables retailers to optimize their approaches early, maximizing their potential for success. The Holiday Strategy Sessions offer a video series that delivers expert insights on current trends and performance-driving tactics, while the 2024 Insights Worth Revisiting section recaps last year’s benchmarks and proven methods for enhancing holiday sales.
The launch of the Holiday Resource Center builds upon Listrak’s recent release of its Retail Outlook Reports for H2 2025, which cover sectors such as Fashion, Beauty, and General Retail. These reports analyze ongoing market trends and provide actionable strategies for capturing consumer demand during the latter half of the year, extending into the holiday shopping period.
As retailers gear up for what is anticipated to be a competitive holiday season, Listrak’s new resources aim to equip businesses with the tools necessary to meet evolving consumer expectations. Retailers looking to enhance their strategies can access these insights and tools to better navigate the complexities of the 2025 holiday market.
