BREAKING: The UFC has officially announced a monumental shift away from its long-standing Pay-Per-View model, moving to Paramount+ in a staggering deal worth $7.7 billion. This urgent transition comes as Paramount, backed by President Donald Trump, secures streaming rights for all UFC content, making it more accessible than ever for fans across the United States.
In a statement released earlier today, UFC President Dana White expressed excitement about this transformative partnership. “This historic deal with Paramount and CBS is incredible for UFC fans and our athletes,” White stated. “For the first time, fans in the U.S. will have access to all UFC content without a Pay-Per-View model, making it more affordable and accessible to view the greatest fights on a massive platform.”
The deal will cover 13 marquee events and 30 Fight Nights, with select events also being simulcast on CBS. This move marks a significant pivot for the UFC, which has thrived on its Pay-Per-View revenue for years.
Paramount CEO David Ellison hailed the agreement, emphasizing its potential to reshape the company’s reputation. “I couldn’t be more excited to join forces with Dana, Ari, and Mark. Rarely do opportunities arise to partner on an exclusive basis with a global sports powerhouse like UFC – an organization with extraordinary global recognition, scale, and cultural impact,” he said.
With 350 hours of fighting footage now available, this deal positions Paramount+ as a formidable competitor in the streaming market, aiming to enhance its content offerings and attract a broader audience. The shift is not just about streaming; it represents a cultural shift in how sports entertainment is consumed, reflecting changing consumer habits in the digital age.
As the UFC embarks on this new chapter, fans can anticipate a more streamlined and affordable way to enjoy live events. The first of the exclusive events is set to kick off soon, and mixed martial arts enthusiasts are eager to see how this new model will unfold.
Stay tuned for more updates as this developing story progresses. The implications of this transition could set a precedent for the future of sports broadcasting, and all eyes will be on the UFC and Paramount+ as they reshape the landscape of sports viewership.
