UPDATE: NFL star Travis Kelce has just announced a significant new business venture, partnering with hedge fund Jana Partners to invest in the Six Flags theme park brand. This announcement, made via Instagram on October 21, 2025, comes as Kelce continues to expand his business empire beyond the football field.
The Kansas City Chiefs tight end is not only making waves in the NFL, but also in the investment world. Kelce, 36, shared his excitement for this latest endeavor, stating, “To all my fellow theme park and amusement park lovers. I have some exciting news!!! Couldn’t pass up the opportunity to continue the tradition and make Cedar Point and Six Flags even more special for the next generation of families!”
Jana Partners has confirmed they now own approximately 9% of Six Flags’ stock, valued at around $200 million. Following the announcement, Six Flags’ share price surged by nearly 18%, reflecting investor confidence in this new partnership.
Kelce’s move into the theme park sector adds to a growing list of ventures that include a podcast, a steakhouse, and various investments. Since his engagement to pop icon Taylor Swift in August, his public profile has skyrocketed, providing him with even more opportunities.
Earlier this year, Kelce co-founded the 1587 Prime steakhouse in Kansas City alongside his teammate Patrick Mahomes. The restaurant has been a major hit, fully booked through late October. In addition, Kelce launched the “New Heights” podcast with his brother, Jason Kelce, which won Podcast of the Year at the 2024 iHeartPodcast Awards and recently secured a lucrative deal with Amazon’s podcast network worth over $100 million.
These ventures illustrate how Kelce is leveraging his NFL fame to create a diverse business portfolio that resonates with fans and investors alike. With his latest investment in Six Flags, Kelce is poised to influence the entertainment and leisure industry while continuing to shine on the football field.
Expect further developments as Kelce’s business empire continues to expand and the impact of his investments unfolds. This is a story to watch closely as both his athletic career and entrepreneurial pursuits evolve.
