BREAKING: Talpa Studios has announced a significant milestone in its global expansion of the hit quiz show “The Floor”, confirming its entry into 30 international markets. The latest developments include a groundbreaking adaptation for the Middle East and North Africa (MENA)MBC, and the show’s first-ever launch in Japan through Nippon TV.
This expansion is a game changer, with the MENA adaptation reaching over 150 million weekly viewers across 23 territories. These strategic moves come on the heels of previous successful commissions in Eastern Europe and major markets like the U.S., Australia, and France.
John de Mol, founder of Talpa Studios, expressed his pride in this achievement:
“Reaching our 30th commission is a milestone we’re incredibly proud of. With the MENA region now on board and our very first sale in Japan, it shows the format’s universal strength.”
This marks a historic moment, as it is the first time one of his formats will air in Japan.
Megumi Hisamichi, senior manager of programming and platform strategy at Nippon TV, praised the show’s innovative format:
“’The Floor’ features a dynamic stage and fast-paced gameplay, capturing global attention as an innovative, audience-participating quiz show.”
Hisamichi stated that Nippon TV will capitalize on the show’s original appeal while tailoring it for Japanese audiences.
Samar Akrouk, group director of production at MBC Group, emphasized the significance of bringing world-class formats to the Arab world:
“This is yet another example of MBC’s leadership and commitment to bringing world-class formats to the Arab world.”
He added that “The Floor” offers a fresh and dynamic twist to game shows, aligning perfectly with viewers’ strong appetite for engaging content.
In “The Floor,” contestants face off on a giant LED floor divided into 100 squares, each representing different fields of knowledge. The goal is to conquer the floor and win substantial cash prizes through quiz duels. Contestants challenge each other in various categories, which include “famous athletes” and “Hollywood actors,” with questions supported by visuals and sounds.
To date, over 15 local versions of the show have been produced from Talpa Studios’ production hub in the Netherlands, with additional hubs in the Baltics and Argentina. The company noted that this production strategy is designed to maximize efficiency and adaptability for partners worldwide.
Sebastian van Barneveld, director of global distribution at Talpa Studios, remarked on the success of “The Floor,” stating,
“What our hub model adds is the ability to move faster and work more collaboratively with partners.”
This innovative approach not only enhances “The Floor,” but is also being applied to other formats like “The Quiz With Balls.”
As “The Floor” continues to gain traction globally, its expansion into Asia and the MENA region signifies a transformative moment in game show entertainment. Stay tuned for more updates as this exciting development unfolds, bringing fresh and engaging content to audiences around the world.
