UPDATE: New reports confirm that Samsung’s much-anticipated smart glasses, code-named Project Haean, could hit the market as early as early 2024. This news comes amid fierce competition in the smart glasses sector, where major players like Meta and Apple are racing to innovate.
Samsung’s potential entry into the smart glasses market is significant, especially as Meta recently unveiled three new pairs of smart glasses at its Connect conference, including the innovative Ray-Ban Display. With Apple reportedly redirecting resources from its Vision Pro team to expedite its own smart glasses development, the race is intensifying.
According to the Financial News in South Korea, the urgency surrounding smart glasses is palpable, with Samsung possibly leveraging Google‘s technology to enhance its product. Although no official release timeline has been confirmed by Samsung, the buzz around Project Haean suggests a serious commitment to AR technology.
At the recent I/O conference, Google showcased its own XR glasses, hinting at features similar to those of Meta’s offerings. Raymond Wong, Senior Editor at Gizmodo, even had a brief opportunity to test them, indicating that real advancements are being made.
During the I/O keynote, Shahram Izadi, GM of Android XR, stated, “We’re taking our partnership with Samsung to the next level by extending Android XR beyond headsets to glasses.” This partnership hints at a collaborative effort that could redefine the smart glasses landscape.
As the smart glasses market evolves, Samsung may have a unique advantage. With its extensive ecosystem of mobile devices, Samsung could provide seamless integration that competitors like Meta currently lack. This potential for a cohesive user experience is crucial, especially as smart glasses continue to rely heavily on smartphones for computing power.
The implications of Samsung’s possible entry are significant. With a strong footprint in technology and innovation, Samsung could become a major player in a field dominated by Meta and Apple. Consumers are eager for alternatives, and the prospect of high-quality smart glasses from Samsung is generating excitement.
As developments unfold, all eyes will be on Samsung and its collaboration with Google. The tech community is buzzing with anticipation about what Project Haean will bring to the table.
Stay tuned for further updates as we monitor this rapidly developing story.
