Royal®, the leading brand of Authentic Basmati rice in the United States, has introduced a new jute bag design for its 20lb Authentic Basmati. This fresh packaging reflects the brand’s commitment to quality while marking a significant update to its visual identity. The unveiling took place on February 23, 2026, in Cypress, California.
The redesigned jute bag prominently features refined brand elements, including an updated depiction of the iconic Queen symbol. This new design not only honors the brand’s rich heritage but also offers a contemporary interpretation that resonates with modern consumers. The earthy tones and meticulous stitching provide a visually appealing package that stands out on retail shelves.
Beyond aesthetics, the jute bag is designed for sustainability. Its durable construction allows it to be reused or upcycled, transforming it into a practical home accessory. While the rice remains unchanged—known for its natural aroma, premium quality, and long, fluffy grains—the new packaging highlights Royal’s dedication to craftsmanship and environmental consciousness.
Mayuri Mukherjee, Vice President of Brand Marketing at LT Foods Americas, emphasized the importance of this redesign. “Our jute bag redesign is about honoring the traditions that have made Royal a trusted name for generations, while reflecting the values and expectations of today’s families and home cooks,” she stated. The initiative aims to symbolize the quality and responsibility that consumers expect from the brand.
To coincide with the launch, Royal is initiating a creative campaign titled “Crafted For Generations To Come.” This campaign will leverage social media platforms and collaborations with chefs and influencers to communicate the brand’s values of care, quality, and environmental responsibility.
Royal will also showcase the new jute bag and campaign at the 2026 Natural Products Expo West, scheduled for March 4-6. Attendees are invited to visit booth #2171 to experience the refreshed identity and learn more about Royal’s authentic roots.
For over 30 years, Royal has been synonymous with high-quality Indian cuisine ingredients, helping families create memorable meals. The brand’s commitment to authenticity and sustainability has positioned it as the number one choice for Basmati rice and Sona Masoori rice in the United States. Royal products are widely available through major retailers, including Walmart, Costco, and Kroger, as well as online platforms like Amazon.
For more information about Royal and to explore its range of Authentic Basmati rice, visit authenticroyal.com and connect via social media channels including Facebook, Instagram, Pinterest, and YouTube.
LT Foods, the parent company of Royal, has been a leader in the global FMCG market for over 70 years, focusing on quality and sustainability. With a presence in more than 80 countries, LT Foods is dedicated to delivering exceptional food experiences that bring people together, blending cultures and traditions through food.
For further insights into LT Foods and its product offerings, please visit ltfoods.com.
