BREAKING: Robert Irwin has officially been named the new ambassador for Australia, launching a global campaign with Tourism Australia to invite travelers to explore the beauty of his homeland. In an exclusive interview, Irwin shares his excitement and personal connection to the campaign, urging Americans to “Come and say G’day.”
Irwin, a passionate wildlife conservationist and media personality, emphasizes his love for Australia, a place deeply rooted in his family history. His father, the legendary “Crocodile Hunter” Steve Irwin, met his American wife, conservationist Terri Irwin, while promoting the country’s unique wildlife.
As part of this new role, Irwin also prepares for his much-anticipated debut on Dancing With the Stars, premiering on Sept. 16. He expresses his nostalgia for watching his sister Bindi win the competition, stating, “It feels pretty wild that I’m finally fulfilling [a childhood dream].”
In an engaging conversation, Irwin shared his ideal itinerary for visitors to Australia. He recommends starting in Brisbane and visiting the Australia Zoo, where he has dedicated countless hours to wildlife rescue. “It’s not just a zoo; it’s a beautiful sanctuary,” he explains, highlighting unique experiences like visiting the Great Barrier Reef and exploring Tasmania’s stunning landscapes.
Irwin also reflects on his recent viral underwear campaign with Bonds, which unexpectedly aligns with his conservation mission. “I never thought I would be bringing awareness by wearing my Bond’s underpants,” he laughs, adding, “I want to share a message of hope and positivity.”
The “Come and Say G’day” campaign aims to inspire travelers to discover Australia’s hidden gems, from pristine beaches to diverse wildlife. Irwin states that the partnership with Tourism Australia was a dream come true: “I’m probably one of the proudest Aussies in the entire world.”
Catch Robert Irwin and his partner Witney Carson on Dancing With the Stars every Tuesday at 8 p.m. PT/ET. For more information on the campaign, visit australia.com to view the promotional video and book flights.
With Australia’s landscapes and wildlife at the forefront, Irwin is poised to make a significant impact on global tourism, reminding everyone of the unique treasures his country holds. This is a developing story; stay tuned for more updates on Irwin’s adventures and upcoming performances on the dance floor.
