UPDATE: The new Messi x Stanley 1913 Striker Blue collection was officially announced on July 14, 2023, with a global launch set for July 22, 2023. Reactions are pouring in, and they’re as varied as Messi’s fanbase itself.
Lionel Messi, a global icon with over 500 million followers on Instagram, has once again partnered with Stanley, aiming to tap into a vibrant market of young, sports-driven consumers. However, the initial reception is mixed, with some loyal Stanley fans expressing disappointment on platforms like Reddit and TikTok.
One user commented, “Total pass for me,” while another added, “It’s a hard pass since I don’t care about soccer/Messi at all.” Critics are questioning the aesthetic appeal of the blue-and-gold lightning bolt design, feeling it strays from Stanley’s traditional look. Yet, some fans are enthusiastic, with comments like, “That blue and gold combo is gorgeous,” highlighting the collection’s appeal to younger demographics.
This collaboration marks Stanley’s second partnership with Messi, but it signifies a strategic shift for the brand. By aligning with one of the most influential athletes in the world, Stanley aims to expand beyond its traditional customer base, seeking to resonate with a younger, more international audience.
The Striker Blue collection isn’t just a new product line; it’s a statement. Stanley is positioning itself as a brand that belongs in locker rooms and on stadium sidelines, not just in influencer aesthetics. Each item, from the Mate Mug to the Flip Straw Tumbler, is designed for active lifestyles, reinforcing a connection to Messi’s Argentinian heritage.
As the July 22 launch date approaches, all eyes are on how this collection will perform in the market. Will Messi’s global appeal drive sales, or will the criticism impact its reception? This collaboration could redefine Stanley’s identity, making it a significant player in the lifestyle brand space.
Stay tuned as we continue to monitor the unfolding reactions and the impact of this high-profile collaboration. The anticipation is building, and fans are eager to see if the Messi x Stanley collection will be a hit or a miss.
