UPDATE: Meghan Markle’s upcoming wine launch is generating urgent interest as demand skyrockets for her products. The Duchess of Sussex is set to debut her second wine, a 2024 Napa Valley Rosé, next week, following the successful launch of her first vintage that sold out on July 1, 2023.
The buzz surrounding Markle’s brand, As Ever, has resulted in a staggering half-million page views during the week of its last product launch. However, despite this overwhelming interest, supply issues are hampering sales. Each new batch of wine sells out within minutes, leaving many customers disappointed and missing out on the opportunity to purchase.
Brand and culture expert Nick Ede suggests that Markle could learn from pop icon Kylie Minogue, who has successfully sold 21 million bottles of her wine over the last five years. Ede highlighted how Minogue’s wine is accessible in 31 countries and priced at approximately £10 (around $13) per bottle, making it an easy impulse buy for consumers. In stark contrast, Markle’s wine is currently only available in the U.S. and requires a minimum order of $90 for three bottles, plus shipping costs of $20, totaling $110.
Experts indicate that Markle’s marketing strategy could use significant improvement as well. Ede points out that her social media presence has been sparse, with recent posts failing to engage customers meaningfully. He noted, “Her Instagram is not setting the world on fire,” and emphasized the lack of consistent updates from As Ever, as there had been no newsletter sent in over three weeks.
Ede emphasizes the urgency for Markle to refine her supply chain and marketing strategies to capitalize on the current demand. “If she can get the supply chain in place to meet demand, she could make significant money,” he stated.
As the launch date approaches, all eyes will be on Meghan Markle to see if she can turn her burgeoning wine brand into a profitable success. With the wine market poised for growth, the potential for her to establish a lasting presence is within reach, provided she can navigate these critical challenges effectively.
Stay tuned for updates on the launch and further developments in this unfolding story.
