URGENT UPDATE: McDonald’s is taking decisive action to address customer concerns over rising food prices by reintroducing its popular “extra value” meals. Starting September 8, 2023, the fast-food giant will offer a selection of eight meals at significantly reduced prices, designed specifically for budget-conscious diners.
This new initiative aims to provide meals at 15% less than the cost of purchasing items individually, making it a timely response to growing inflation and consumer demand for affordable dining options. Notable meals include a $5 sausage and egg McMuffin combo, which includes a hash brown and a small coffee, and an $8 Big Mac meal paired with fries and a medium soft drink.
“McDonald’s USA is laser-focused on delivering value and affordability for our customers,”
said Joe Erlinger, President of McDonald’s USA. He praised franchisees for stepping up to support this initiative, which comes as many customers face increased costs in their daily lives.
The fast-food chain has been met with criticism as some menu items in certain locations have surpassed $18. In response, Erlinger emphasized that these high prices are exceptions rather than the norm, reassuring diners of McDonald’s commitment to value.
Sales figures reflect this commitment, as U.S. sales rebounded last quarter following two consecutive periods of decline. New promotions have driven traffic, with deals like the $2.99 Snack Wraps, relaunched after a decade, resulting in double-digit increases in foot traffic shortly after their debut.
Looking ahead, McDonald’s plans to introduce even more extra value meals this fall, including a $5 sausage, egg, and cheese McGriddle meal and an $8 10-piece chicken McNuggets meal. This strategy aims to replicate the successful response from recent promotions and further enhance customer satisfaction.
As consumers increasingly seek affordable dining options, McDonald’s timely move could reshape the fast-food landscape, offering relief to those feeling the pinch of rising costs. Stay tuned for further updates as these value meals hit the menu.
