UPDATE: Louisiana’s tourism sector is experiencing a remarkable revival, with Lt. Gov. Billy Nungesser leading efforts to make the state a top travel destination. Just announced, Louisiana welcomed 43 million visitors in 2023, generating an impressive $18.1 billion in spending, marking a 5.4 percent increase over the previous year.
The urgency to promote Louisiana is palpable as Nungesser’s team is set to embark on a promotional tour in Canada next month, targeting a critical market that accounts for 33 percent of the state’s international visitors. “Those Canadians love them some Louisiana,” Nungesser stated during a Rotary Club meeting in Lake Charles.
International outreach has already seen success, with Nungesser’s office utilizing a U.S. Commerce Department grant to market Louisiana in prominent cities like Mumbai, New Delhi, Madrid, and Milan. The strategy is paying off, as international visitation surged by 16.9 percent last year, with visitors spending $1.7 billion.
In a bold move to enhance visibility, Louisiana showcased an alligator-themed float in the 136th Rose Parade in Pasadena, California. This initiative not only highlights the state’s vibrant culture but also serves as a marketing tool, reaching an estimated 10.4 billion people through media coverage valued at $144.9 million. “The return on investment for the Rose Parade has been incredible,” Nungesser emphasized.
Amidst these developments, Nungesser is also focusing on revitalizing state parks. Under his leadership, seven parks previously threatened with closure are now profitable, welcoming 1.75 million visitors last year. He aims to create resort conference centers within these parks to attract business events, which could significantly boost local economies.
One standout location is Bogue Chitto, known for its mountain biking trails. The park has become a hotspot, attracting a thousand visitors monthly from across the nation. Nungesser announced that 25 percent of proceeds from a recent documentary on these trails will fund further expansions, demonstrating the park’s growing importance to tourism.
In addition to tourism, Nungesser’s office is taking significant steps to protect Louisiana’s seafood industry. New legislation mandates that restaurants label imported seafood, ensuring consumers are aware of what they are eating. “We want people to ask before they eat,” Nungesser asserted, emphasizing the importance of supporting local fishermen.
Community engagement is also a priority, as evidenced by the success of Love the Boot Week, Louisiana’s largest litter removal initiative. In 2024, over 19,000 volunteers contributed more than 100,000 hours to clean up the state, a testament to the community’s commitment to preserving Louisiana’s natural beauty.
As Louisiana continues to reclaim its position on the global tourism stage, Nungesser’s proactive strategies and community involvement are crucial. With so much momentum, the state is poised to attract even more visitors in the coming years.
Stay tuned for updates as Louisiana’s tourism initiatives unfold. For more information on volunteering opportunities and to learn about upcoming events, visit explorelouisiana.com.
