UPDATE: LeBron James has made a surprising announcement that is captivating fans worldwide. Earlier today, the Los Angeles Lakers star revealed his latest “decision”—a partnership with Hennessy V.S.O.P.—in a promotional video released ahead of schedule.
The announcement, which was originally set for 12 PM Eastern but leaked approximately 90 minutes early, mirrors the iconic moment from July 2010 when James announced he was joining the Miami Heat. In the new ad, James declares, “This fall, I’m going to be taking my talents to Hennessy V.S.O.P.”—a phrase reminiscent of his first groundbreaking decision.
Hennessy has unveiled a limited-edition orange bottle featuring James’ name and signature “crowning” gesture, celebrating a cultural legacy that has evolved alongside the NBA star’s career. Hennessy stated, “Where the first moment marked a pivotal career move, this second decision celebrates a creative reunion.”
Social media buzzed with anticipation, as fans speculated about what this announcement could entail. James’ cryptic post on X, where he teased making “the decision of all decisions,” fueled excitement and curiosity among followers. As the NBA’s all-time leading scorer, James is approaching his 23rd season in the league and will turn 41 years old in December. He is currently the oldest active player in the NBA, leading to rampant speculation over his future in the sport.
Ticket prices for the Lakers’ final regular-season game in April skyrocketed as fans prepared for the possibility that this season could be his last. Many were willing to spend significantly, hoping to witness James in action one final time.
Despite the hype surrounding potential retirement rumors, it was clear that today’s announcement was a campaign for Hennessy. As the ad concludes, James confidently states, “I like my decision,” solidifying his commitment to the brand while simultaneously reminding fans of his storied career.
As the buzz continues, fans are left wondering what else James has in store as he navigates his legacy both on and off the court. Keep an eye on further developments regarding LeBron James and his ongoing partnership with Hennessy, as this story is unfolding rapidly.
