UPDATE: NBA superstar LeBron James has made a significant statement by advocating for basketball as a means of diplomacy amidst rising tensions between the U.S. and China. In a rare op-ed published in the People’s Daily on October 2, 2023, James declared, “basketball is not only a sport, but also a bridge that connects us,” emphasizing the role of sports in fostering international relationships.
This op-ed comes as James visits China in advance of two highly anticipated NBA preseason games between the Phoenix Suns and the Brooklyn Nets scheduled for October 10 and October 12 in Macao. His remarks are particularly timely as U.S. and Chinese leaders explore avenues to avoid a looming trade showdown, with U.S. President Donald Trump signaling potential tariffs that could escalate tensions further.
James expressed deep gratitude for the warm reception he received during his visit, stating, “It’s super humbling for me to be able to come here, so far away from home, and get the reception and the love. I just wanted to pour it back to the community and to this country,” according to the official Xinhua news agency. His comments have garnered attention from international media, highlighting the rarity of foreign sports stars publishing op-eds in China’s state-run publications.
The NBA is actively working to rebuild its brand in China following a tumultuous period that began in 2019 when the league faced a significant backlash after former Houston Rockets General Manager Daryl Morey tweeted support for Hong Kong protests. This led to a year-long ban on NBA games in China and a strained relationship between the league and its Chinese fanbase. Games only began returning to Chinese broadcasts in 2022.
As geopolitical tensions persist, James’ statements provide a glimmer of hope for basketball’s unique role in bridging divides. The upcoming games in Macao mark a critical moment for the NBA’s re-engagement with Chinese audiences, following a series of high-profile visits, including that of Stephen Curry and De’Aaron Fox, who drew immense crowds during their trips last year.
Fans and analysts alike are eager to see how these developments will unfold, particularly as the NBA seeks to capitalize on the cultural significance of basketball in China. With both nations looking for common ground, James’ call for unity through sports is especially poignant, resonating with millions of fans worldwide.
As tensions remain high and the global focus shifts to these critical games, all eyes will be on Macao. The NBA’s ability to navigate this complex landscape could have lasting implications for its future in one of its largest international markets. Fans, players, and officials will be watching closely as the situation develops.
