URGENT UPDATE: The highly anticipated iPhone 17 is set to hit the market soon, and analysts warn consumers to brace for a price increase. Just ahead of its reveal event on Tuesday, experts predict that new models will cost between $50 and $100 more than their predecessors.
New reports from analysts at Morgan Stanley indicate that this price adjustment marks the first hike in seven years, driven primarily by rising tariff costs and changes in storage options. While the base model prices may remain stable, the elimination of the current lowest-cost 128-gigabyte Pro model could push starting prices to $1,099 for the 256-gigabyte version, up from the current starting price of $999 for the iPhone 16 Pro.
In addition, the upcoming iPhone lineup may introduce a slimmer “Air” version, potentially replacing the larger Plus models. Analysts from Bank of America suggest that the new iPhone 17 “Air” could debut at around $999, a notable increase from the $899 starting price of the iPhone 16 Plus.
Concerns over increased manufacturing costs due to tariff changes are fueling these price hikes. According to Jefferies, the adjustments could represent a 4% to 5% increase across select models, primarily affecting the Pro and Pro Max variants. Jefferies analysts note that these changes are necessary to offset the impact of tariffs that cost Apple approximately $800 million last quarter.
As Apple continues to navigate a complex global supply chain, efforts to diversify manufacturing are underway, with a shift from China to countries like India. This move may help mitigate future price increases.
The tech world is watching closely as Apple prepares for this major announcement, and consumers are urged to consider these developments when planning their upgrades. The iPhone 17 launch is expected to reshape pricing strategies in the smartphone market, making it crucial for potential buyers to stay informed.
Stay tuned for live updates as the situation develops. This news is not just about new technology; it affects your purchasing decisions and the broader market landscape. Don’t miss out on the latest insights!
