UPDATE: A groundbreaking webinar titled “Influence that Performs: The Playbook for High-Performing Ambassador Content” is set for September 4, 2024, at 11 a.m. EDT, bringing critical insights into the relationship between Hollywood stars and luxury fashion brands. This urgent discussion, hosted by The Hollywood Reporter and data firm Launchmetrics, will explore whether celebrities are maximizing their influence on the red carpet.
As high-end fashion, jewelry, and watch brands become increasingly intertwined with Hollywood A-listers, the stakes for mutual success and visibility have never been higher. This webinar promises to address key questions about red-carpet effectiveness and brand performance, a topic that has garnered significant interest among industry insiders.
The partnership between The Hollywood Reporter and Launchmetrics has produced the Red Carpet Power Rankings series, which began with the 2024 Golden Globe Awards and continues through this year’s awards season. This series highlights the monetary impact of celebrity appearances, utilizing the proprietary Media Impact Value (MIV) algorithm that quantifies the influence of fashion brands and stars alike.
Recent results showcase the staggering influence of red-carpet appearances. For instance, Louis Vuitton topped the fashion category during the 2025 Met Gala with an astonishing $55.2 million in MIV. Meanwhile, Chanel secured the number one spot at the 2025 Academy Awards, dressing stars like Lupita Nyong’o and Margaret Qualley to achieve a remarkable $16.9 million in MIV.
The impact extends beyond conventional brands. The Grammy Awards showcased how unconventional choices can yield significant MIVs, with Jean Paul Gaultier and Vivienne Westwood earning $9 million and $8.9 million respectively by being worn by top artists. Unexpected moments, such as actor Adam Sandler sporting Steph Curry 11 sneakers or Blue Ivy Carter in Dolly boots by designer Marina Larroudé, have also propelled these brands into the spotlight.
The upcoming webinar will feature insights from industry leaders, including IMG Models vice president Mimi Yapor and Larroudé herself. They will discuss the impact of viral moments on brand awareness, strategies for collaboration between brands and talent, and how to select the right ambassador that aligns with brand goals. Laurie Brookins, a contributing writer for The Hollywood Reporter, will also share valuable lessons learned from two years of producing the Power Rankings.
With the 2025 Emmy Awards approaching on September 14, the timing of this webinar is crucial for brands and stars looking to maximize their impact. Click here for more information and to register for this essential event.
This urgent update highlights the evolving dynamics of celebrity influence in the fashion industry, making it clear that red-carpet moments are not just about glamour but also about measurable brand success. The stakes are high, and both brands and stars must navigate this landscape wisely to reap the rewards.
