UPDATE: Connecticut’s bold claim as the “Pizza Capital of the U.S.” is igniting heated reactions in New York City. The Connecticut Office of Statewide Marketing & Tourism has unleashed a provocative billboard campaign across the city, challenging New Yorkers to defend their culinary pride.
Launched at iconic locations such as Times Square and Mott Street, the campaign includes a call-in number, 1-844-CTPIZZA, inviting passersby to share their opinions on Connecticut’s pizza superiority. The public’s response has been overwhelming, with a mix of support and skepticism flooding in.
The campaign is not just a marketing stunt; it’s having a tangible impact. Statistics from the Connecticut Office of Statewide Marketing & Tourism reveal a remarkable surge in interest in New Haven’s pizza scene. Notably, day trips to New Haven from NYC rose by 22% year-over-year in June, while overnight stays increased by 12%. Additionally, pizza-related pageviews on CTvisit.com skyrocketed by over 50% during the same period.
The campaign’s reach has generated an impressive media value of over $13 million against a modest expenditure of $220,000. This demonstrates the effectiveness of the billboard blitz in capturing public attention and driving tourism.
Key Billboard Locations Include:
– 9th Avenue & 40th Street (542 9th Ave.)
– 260 Moore St., Brooklyn
– 202 Mott St.
– 200 W 50th St. (Times Square)
– 445 6th Ave.
Subway Liveboard Locations:
– 34th Street-Herald Square Station
– 14th Street-Union Square Station
– 59th Street-Columbus Circle Station
– Fulton Street (Financial District)
– Nevins Street (Downtown Brooklyn)
– Times Square-42nd Street
For those interested in hearing the voicemails left by callers reacting to the campaign, both censored and uncensored versions are available online, courtesy of the Connecticut Office of Statewide Marketing & Tourism.
As this bold campaign continues to unfold, all eyes are on Connecticut and its pizza-making prowess. Will New Yorkers concede to the challenge, or will they defend their own culinary reputation? The pizza debate is far from over, and the impact on tourism is clear: Connecticut is making its mark in the heart of New York City.
Stay tuned for more updates on this developing story, as the pizza rivalry heats up!
