UPDATE: Colorado’s ski resorts are facing a critical climate crisis, prompting urgent calls for immediate action from industry leaders and environmental advocates. At a rally held at the Colorado Capitol on January 30, 2026, representatives from the ski industry emphasized the need for drastic policy changes to combat climate change that threatens their livelihoods.
Hannah Berman, the director of sustainability at Aspen Skiing Co., revealed that Colorado’s beloved ski season has shrunk by nearly 31 days since 1980, as warming temperatures disrupt traditional winter conditions. “No single company, no sector, no industry, no community can solve climate alone,” she stated, urging collective action to safeguard the future of Colorado’s ski culture.
This rally marks a pivotal moment for the ski industry, which generates billions in revenue and supports thousands of jobs. The multibillion-dollar sector is now at risk, with climate change recognized as a systemic threat. Berman revealed plans for Aspen Skiing Co. to collaborate with environmental groups to advocate for laws promoting a transition to clean energy.
The urgency of the situation was echoed by Protect Our Winters CEO Erin Sprague, who noted, “People are afraid to get political… but who doesn’t want clean air, clean water, and more powder days?” Despite the growing consensus on climate action, some ski companies remain hesitant to engage.
While major players like Vail Resorts and Alterra Mountain Co. acknowledge the climate crisis, their advocacy efforts have come under scrutiny. Vail Resorts, valued at $4.7 billion, has been criticized for its lack of public engagement on climate policies despite prior commitments to lobby for environmental changes.
The ski community is rallying to pressure these companies to prioritize climate advocacy alongside operational sustainability. Chris Miller, senior VP of sustainability at Aspen One, argues that mere internal changes are insufficient. “We’re not going to collectively solve climate change by voluntary corporate action that varies company by company,” he warned.
Recent polls indicate that 75% of Coloradans support government action to reduce carbon pollution, amplifying the call for ski companies to take a stand. The industry faces increasing pressure to align with public sentiment and advocate for meaningful climate policies.
As the ski season approaches, the stakes could not be higher. Colorado’s ski resorts are at a crossroads, and the actions taken in the coming months will determine not only the future of the industry but also the environmental health of the region.
The ski industry’s leaders must now recognize their influence and responsibility to act decisively. With climate change posing an existential threat, the push for public policy advocacy is not just an option—it’s a necessity for the survival of Colorado’s cherished ski culture and the environment alike.
Stay tuned as we monitor this developing story, highlighting the actions and responses from key stakeholders in Colorado’s ski community.
