UPDATE: Cluely’s co-founder and CEO, Roy Lee, is set to take the stage at TechCrunch Disrupt 2025, happening from October 27-29, 2025, at the Moscone West in San Francisco. Lee will share groundbreaking insights on how his startup cuts through the noise of the AI market by leveraging controversy as a strategic growth tool.
In an era where startups vie for attention, Lee has mastered the art of “rage-baiting,” a tactic that has propelled his AI meeting assistant, Cluely, to viral success. The urgency of his message resonates now more than ever, as Cluely recently secured $15 million in Series A funding from Andreessen Horowitz, solidifying its position in the competitive tech landscape.
Join Lee as he discusses his journey from a viral Columbia University student to leading a startup that’s challenging conventional marketing norms. His initial rise to fame came when he documented his experiences cheating on Big Tech interviews using an AI assistant he created. This audacious narrative positioned Cluely as the “cheat on everything startup,” a tagline that sparked both interest and controversy, driving significant engagement online.
Lee’s approach contrasts sharply with the typical caution exercised by most companies. He believes that in today’s market, capturing attention is paramount. Cluely’s marketing strategy not only aims to attract users but also to provoke discussions that keep the brand at the forefront of consumer consciousness.
At TechCrunch Disrupt 2025, attendees can expect to gain valuable insights into Lee’s unique marketing philosophy and the potential of virality in the tech sector. This is a vital opportunity for entrepreneurs and tech enthusiasts looking to understand the dynamics of attention-driven growth.
Don’t miss out on this chance to witness Lee’s disruptive ideas firsthand. Early registration is available now, allowing participants to save up to $444 on passes, with an additional 60% off for a second ticket. As the event date approaches, prices are expected to rise, so act swiftly.
Lee will join over 250 industry titans, including representatives from Google Cloud, Netflix, and Microsoft, who will lead discussions over 200 sessions. The event will also feature 300+ startups showcasing innovation across various sectors.
The spotlight is on Lee, who is not only navigating the AI bubble but is also redefining what it means to stand out in a saturated market. Grab your pass now and prepare for an eye-opening experience at TechCrunch Disrupt 2025.
REGISTER NOW to secure your spot before prices increase and take the first step toward transforming your approach to innovation and marketing.
