BREAKING: Bryan Johnson, the 47-year-old biotech entrepreneur, has announced he is seriously considering selling or shutting down his anti-aging company, Blueprint. In an interview with Wired published on Monday, Johnson expressed frustrations with the business, stating, “I don’t need the money, and it’s a pain-in-the-ass company.”
Johnson’s declaration comes amidst an ongoing quest for eternal youth, which has drawn significant public interest. He launched Project Blueprint in 2021, investing approximately $2 million annually into his anti-aging regimen. His methods have been controversial, including a six-month experiment where he infused himself with his son’s blood, which he later discontinued, citing “no benefits detected.”
Now, Johnson is contemplating a pivot towards his newly founded religion, Don’t Die, which he announced in March 2023. This name was inspired by a slogan from his Netflix documentary and reflects his belief in humanity’s merger with AI as a path to survival. In his words, “Years ago, I did a thought experiment imagining myself in the presence of people from the 25th century. It seemed obvious that they’d say Don’t Die is how humanity saved itself and merged with AI.”
However, Johnson has acknowledged the conflicts between running a wellness business and preaching a philosophical doctrine. “Honestly, I am so close to either shutting it down or selling it,” he revealed. He added that discussions about this decision are already underway. “I will not make that trade-off. It is not worth it to me. So yeah, I don’t want it,” he emphasized.
Earlier this year, The New York Times reported concerning financial troubles for Blueprint, indicating the company was missing its break-even point by at least $1 million each month. Johnson responded to these claims, asserting that Blueprint is not in “some kind of emergency financial situation.” He stated, “We are break-even, and I’ve said that publicly many times. We’ve had profitable months, we’ve had loss months.”
As Johnson navigates this pivotal moment in his career, the eyes of the public remain fixed on his next move. Will he dissolve Blueprint entirely, or find a way to merge his business with his spiritual ambitions? This developing story highlights the intricate balance between personal philosophy and entrepreneurial ventures, raising questions about the future of wellness industries in the face of shifting priorities.
Stay tuned for updates on Bryan Johnson’s journey as he weighs the future of Blueprint against his revolutionary religious ideas.
