UPDATE: The excitement in Milwaukee is palpable as fans flock to local fast-food chain George Webb for an unexpected free burger bonanza, triggered by the Milwaukee Brewers’ historic 14-game winning streak. This promotion, which started today, is projected to give away a staggering 180,000 burgers across 26 locations in the Milwaukee area.
Fans began lining up early outside George Webb, with some locations seeing crowds before the giveaway even commenced. “By the time the gates opened, about 125 fans were already queued outside the nearest George Webb to American Family Field,” reported Brian Meehan, a spokesperson for the chain.
George Webb has a long-standing tradition of offering free burgers for every 12-game win streak by the Brewers, a promise that dates back to the era of the Milwaukee Braves. The local chain has ramped up its preparations, purchasing 25,000 pounds of beef, 4,000 pounds of onions, 300,000 pickle slices, and 200,000 buns to meet the expected demand.
As fans eagerly grabbed their complimentary burgers, many expressed their excitement about the unique promotion. “It’s like a once-in-a-decade opportunity, so I’m taking advantage of it,” said Stephen Pawlak from Franklin, Wisconsin. He was one of the first in line, ready to savor a free burger before heading to the Brewers’ game against the Chicago Cubs tonight.
The burger giveaway was not limited to fans with pre-obtained vouchers; George Webb announced it would also hand out free burgers to anyone who visited during a four-hour window this afternoon. This strategy has attracted a diverse crowd, including Tony Pedretti, who traveled two hours from Reedsburg, Wisconsin. “I’ve never been to George Webb, so it’s a good marketing, customer activation program,” he stated while waiting for his burger.
Notably, this marks the third time George Webb has had to fulfill its promise since the Brewers’ inception in 1970. Previously, fans enjoyed similar giveaways in 1987 and 2018. The enthusiasm surrounding the Brewers and George Webb’s promotion highlights the deep connection between the team and the community. Many fans have fond memories of celebrating victories with burgers from George Webb after games, making this event more than just a giveaway; it’s a nostalgic experience.
As the Brewers continue their season, the energy around Milwaukee is electric, with fans eagerly anticipating more wins and the possibility of more delicious free burgers. Be sure to grab your burger while supplies last—this is a moment in sports history you won’t want to miss!
