UPDATE: Union Square in San Francisco buzzed with activity on November 24, 2023, as holiday shoppers flocked to the iconic location for Black Friday. The vibrant atmosphere showcased the holiday spirit, but a pressing question remains: Is Union Square still a go-to destination for Bay Area shoppers?
Many visitors shared their mixed shopping habits. Jack Moss, a local, expressed his excitement, stating, “I love it. It’s a really cool place. I love hanging out here.” However, the traditional fervor of in-person shopping is evolving. While nostalgia for the chaotic Black Fridays of yesteryear still lingers, shoppers are adapting to new trends.
Meeting at the towering holiday tree, Cheryl Jones and Beverly Clayton from the East Bay reflected on their shopping experiences. Jones mentioned, “I plan on doing most of my shopping online,” yet she believes visiting Union Square is essential for the holiday vibe. “We wanted to experience the atmosphere. We’re here for people watching and eating,” she added.
Conversely, Clayton reminisced about the thrill of lining up and rushing into stores. “You had to push your way in. Back in the days of Blondie’s Pizza,” she said, longing for the excitement of past shopping sprees.
Despite the rise in online shopping, many visitors still felt drawn to the ambiance of Union Square. Shannon Francisco proudly showcased her recent purchases, stating, “We got a Mario hat. I got my dad a matching one but in a Mario version.”
Security concerns have loomed over Union Square since the COVID-19 pandemic, but shoppers like Berta Greenlee noted significant improvements. “I see great improvement. There are giant Christmas ornaments for pictures and security everywhere,” she observed. This enhanced sense of safety is crucial for enticing shoppers back to the area.
Greenlee urges those considering a visit to return to Union Square, emphasizing, “There is everything you want here.” As the holiday season progresses, the draw of in-person shopping at Union Square remains strong despite the convenience of online alternatives.
WHAT’S NEXT: As the holiday shopping season unfolds, keep an eye on how Union Square adapts to changing consumer behaviors and the impact of safety measures on foot traffic. Will it reclaim its status as a must-visit destination for holiday shoppers? Stay tuned for updates.
