BREAKING: Bad Bunny is confirmed as the halftime performer for Super Bowl LX at Levi’s Stadium, igniting excitement among fans across the Bay Area. This major announcement has local communities buzzing as they prepare to celebrate Latino culture on one of the world’s biggest stages.
Local business owner Eric Rivera, who runs Puerto Rican Street Cuisine in Oakland, expressed his enthusiasm, stating, “We were like, oh my God – everybody started screaming.” Rivera recently hosted a sold-out watch party for a Bad Bunny concert that attracted fans from Salinas to Watsonville.
After wrapping up a tour in his native Puerto Rico, Bad Bunny’s performance is particularly significant, as he previously declined to tour in the U.S. due to concerns over ICE raids. His music, primarily sung in Spanish, resonates deeply with fans who view him as a cultural icon.
According to Shaun Fletcher, an associate professor at San Jose State, the NFL is strategically targeting diverse audiences to maximize revenue. “Bad Bunny was the third most streamed artist globally last year,” Fletcher noted. His presence at the halftime show is expected to draw record viewership, especially after last year’s halftime performance by Kendrick Lamar shattered previous records.
Content creators Alexander Batista and Jessica Fuentes, who traveled to Puerto Rico for a Bad Bunny concert, shared their experiences with their 2.7 million followers. Batista remarked on the broad demographic of Bad Bunny’s fans, stating, “You see 80-year-olds, you see abuelitas, tias, you see people with canes, you see kids – you literally see everybody enjoying his music.” He described the concert experience as akin to a Broadway play.
Levi’s Stadium recently shared an image of the iconic white plastic chairs from Bad Bunny’s album cover, symbolizing family gatherings and cultural pride. Fuentes emphasized the importance of Bad Bunny’s representation, saying, “The biggest thing that drew me to him was his culture… he always stood for Latinos, always stood for keeping us together.”
As Super Bowl weekend approaches, Rivera is preparing for another watch party, stating, “I’m ready to shut down the restaurant for Bad Bunny to come through and enjoy what we have to offer.” This event not only promises entertainment but also serves as a powerful celebration of Latino culture on a global platform.
Fans eagerly await the moment when Bad Bunny takes the stage, marking a historic occasion that showcases the rich cultural contributions of the Latino community. This year’s Super Bowl LX is set to be a landmark event, and the excitement is palpable.
Stay tuned for more updates as we approach the big game!
