UPDATE: Apple has just announced the launch of its latest product, the iPhone Pocket, a wearable accessory that is already sparking intense reactions online. Priced between $149.95 and $229.95, this unique 3D-knitted pouch, developed in collaboration with Japanese fashion house ISSEY MIYAKE, allows users to carry any iPhone model conveniently.
Set to launch on November 14 in select countries including the U.S., U.K., Japan, and France, the iPhone Pocket can be worn around the neck, across the shoulder, or attached to a bag. Available in eight colors for the short-strap version at $149.95 and three colors for the longer cross-body strap priced at $229.95, the accessory is described by Apple as “a beautiful way to wear and carry iPhone.”
Social media responses to the announcement have been overwhelmingly critical, with users expressing disbelief over the price tag. “Thought this was a parody,” tweeted one user, while another remarked, “Only $150 for a piece of cloth? That’s a bargain.” Comments have ranged from humorous to outraged, with one user noting the current economic challenges many face: “People can’t afford groceries, and Apple wants folks to pay $230 for a purse my grandma crocheted in 1980?”
The iPhone Pocket’s design pays homage to Apple’s history with ISSEY MIYAKE. The late Steve Jobs famously wore custom black turtlenecks designed by Miyake, and this new product reflects that enduring connection. Each pocket is crafted in Japan using a single piece of 3D-knitted fabric, showcasing Miyake’s signature technique.
Despite its artistic pedigree, the timing of this release has drawn scrutiny. With many consumers struggling with rising costs of living and economic uncertainty, the price point feels particularly jarring. The launch is reminiscent of other high-priced accessories from Apple, including the recent Crossbody Strap for iPhone at $59 and protective cases starting at $39.
As the public reacts, Apple has yet to respond officially to the backlash. The company is under increasing pressure to justify the pricing of its accessories in a market where consumers are seeking affordability.
Stay tuned for further updates as the launch date approaches and reactions continue to pour in. The iPhone Pocket is poised to become a hot topic in discussions around luxury tech accessories and consumer priorities.
