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Ulefone Launches RugOne Sub-Brand with New Xever 7 Smartphones

Ulefone has introduced its new sub-brand, RugOne, at the IFA technology trade show, unveiling two rugged smartphones, the Xever 7 and Xever 7 Pro. Both models feature swappable batteries, aiming to address the increasing demand for sustainable and durable outdoor technology.

RugOne represents Ulefone’s commitment to producing high-quality products designed to minimize environmental impact. The brand’s slogan, “To Be Bold,” reflects its focus on innovation and sustainability. The name combines “Rugged” and “Top One,” emphasizing the brand’s dedication to superior functionality and resilience.

Features of the Xever 7 Series

The RugOne Xever 7 series includes two models, each equipped with a powerful 5,550mAh battery. Notably, both smartphones come with two batteries and two battery covers, allowing users to easily swap out a depleted battery without the need for recharging. This feature is particularly advantageous for outdoor enthusiasts who require extended usage in remote locations.

Both models boast a 6.67-inch AMOLED display with a refresh rate of 120Hz, ensuring smooth visuals. The camera capabilities are impressive, with a 50-megapixel AI main camera featuring optical image stabilization and electronic image stabilization. Additionally, both devices include a 64-megapixel infrared camera equipped with quad IR LEDs for enhanced night vision capabilities.

The Xever 7 Pro distinguishes itself with advanced thermal imaging technology, incorporating a FLIR Lepton 3.5 thermal sensor. In contrast, the standard Xever 7 features a 50-megapixel ultrawide camera, catering to different user preferences.

Availability and Future Prospects

As of now, Ulefone has not disclosed specific release dates or pricing details for the Xever 7 series. Anticipation is building around these innovative devices, and further information is expected to be shared soon. Interested customers can stay updated by following Ulefone on social media platforms such as Facebook, YouTube, Instagram, and TikTok.

The launch of RugOne and the Xever 7 series underscores Ulefone’s strategic initiative to expand its product offerings while aligning with global trends toward sustainability and durability in technology.

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