Communication has transformed dramatically in recent years, particularly under the influence of digital platforms. Many express concern that genuine, human-to-human interaction is diminishing. This shift is often attributed to the rise of digital communication, which has led to texts replacing phone calls and social media interactions overtaking in-person connections. While there is validity to these concerns, the core issue may lie deeper: a growing erosion of trust-based communication.
Younger generations, especially those shaped by the challenges of the COVID-19 pandemic, have faced unique hurdles in developing interpersonal skills. Navigating school, early careers, and job searches has often occurred with limited opportunities for unscripted, face-to-face conversations. Instead, many interactions have been filtered through screens, reducing the richness of personal connection.
As Michael Norton points out, the problem isn’t merely technological. A significant factor is how conversations often focus on what will be said next rather than what is being heard in the moment. Many email threads begin with common phrases such as “I just wanted to…” or “I hope you are…,” which inadvertently shift the attention inward. This style of communication can create an atmosphere where the urgency to be heard overshadows genuine connection.
The impact of this trend is significant. Digital platforms can amplify the feeling of isolation, as individuals vie for attention in a crowded space. When communication leans towards self-promotion, it can feel less like a connection and more like a plea for recognition. Norton refers to the wisdom of Stephen Covey, who famously stated, “Seek first to understand, then to be understood.” This principle emphasizes that understanding begins with a focus on others rather than oneself.
Shifting the Focus in Communication
One effective way to address this issue is to consciously shift the focus of conversations. Norton suggests making a simple yet profound change: prioritize others in discussions. By doing so, individuals can create an atmosphere where others feel valued and heard.
Increasing face-to-face interactions can also help bridge this gap. Whether over coffee or lunch, turning off devices and fully engaging with another person can deepen connections. For those unable to meet in person, using video calls while maintaining eye contact can still foster a sense of presence. These small shifts can lead to more meaningful conversations.
By paying attention to the other person’s eyes and actively listening, participants can transform their interactions from superficial exchanges into authentic dialogues. This approach sends a powerful message: “You matter more than the notifications lighting up this device.”
Norton encourages readers to reflect on their communication habits. What happens when conversations consistently focus on others? This shift may help digitally-native generations develop stronger communication skills in person, moving beyond individual voices to a collective understanding.
Practical Steps for Better Communication
Norton offers practical suggestions to enhance communication. Consider starting messages without any reference to oneself. Instead, opening lines could focus on the recipient, such as: “As you plan for the new year, this blog may be helpful…” or “I noticed your recent post on (topic); could you share more about it?”
These alternatives not only prioritize the listener but also encourage a collaborative spirit. By removing self-referential language, the message becomes about shared experiences and mutual interests.
The challenge lies in recognizing and implementing these changes. Norton invites individuals to experiment with these new approaches, noting the potential for transformation in their interactions. Engaging with others in a more meaningful way can lead to stronger relationships, increased trust, and enhanced collaboration.
In a world where communication often feels diluted, returning to the fundamentals of genuine connection can significantly improve the quality of interactions. As Michael Norton states, when communication is executed correctly, it fosters an environment where individuals feel important and truly heard. This shift can indeed lead to a more fulfilling life, both personally and professionally.
For those wishing to share their thoughts or reflections, Norton invites feedback via email at [email protected], emphasizing that open dialogue is a vital part of fostering understanding and connection in today’s fast-paced world.






































