Mercedes-Benz is set to unveil its latest flagship model, the new S-Class, on January 29, 2027. The company’s CEO, Ola Källenius, describes this upcoming model as one of the most significant updates in the car’s history, emphasizing that over 50 percent of the vehicle has been redesigned. This launch coincides with the brand’s 140th anniversary, marking a pivotal moment for Mercedes in the luxury automotive sector.
In a teaser video released ahead of the debut, Källenius highlighted that the new S-Class features approximately 2,700 new components. This extensive overhaul challenges the notion that the upcoming model is merely a mid-cycle facelift, suggesting instead a comprehensive reimagining of the luxury sedan.
A Fresh Look with Enhanced Features
Visually, the new S-Class aims for a more assertive presence on the road. Källenius noted that the grille has been enlarged by 20 percent, and the iconic Mercedes star will make a return to the hood, now complemented by advanced LED lighting. While the overall shape remains familiar, the design incorporates new details that contribute to a modern aesthetic.
Internally, the highlight is the debut of the Mercedes-Benz Operating System, or MB.OS. This marks the first time the brand will implement its fully in-house software architecture in a vehicle. The system integrates 27 sensors, enhanced voice command capabilities, and deep customization options, all designed to enhance user experience without overwhelming drivers with technology. Källenius emphasized that this innovation is “technology for the sake of the human,” focusing on intuitive use rather than novelty.
Comfort is another hallmark of the new S-Class, particularly in the rear seating area, which Källenius has dubbed “the best seat in the house.” The sedan features revised seating with improved ergonomics, expanded MANUFAKTUR customization options, and enhancements to the AIRMATIC air suspension. Notably, the suspension system can now intelligently adapt to road conditions, recording particularly rough surfaces and uploading the data for future adjustments. This innovative feature allows the vehicle to prepare for challenging road conditions, thereby offering a smoother ride.
Balancing Technology and Tradition
Källenius articulated the challenge of balancing advanced technology with user-friendly experiences. He pointed to essential physical controls, such as the steering wheel’s volume roller and cruise control rocker, which provide intuitive access to key functions. At the same time, the system allows for voice-activated commands, enabling drivers to select music simply by stating their preferences.
Despite the focus on electric vehicle technology, Källenius confirmed that Mercedes will continue to offer traditional gasoline engines. He mentioned the development of a new V8 engine designed to meet stringent European emissions standards, affirming the company’s commitment to performance alongside sustainability. “You decide what you like, and we deliver,” Källenius stated, reflecting the brand’s aim to cater to diverse preferences among its customers.
The full details of the new S-Class will be revealed on January 29. Until then, anticipation continues to build around what could be one of the most transformative models in Mercedes-Benz history. As the automotive landscape evolves, the new S-Class stands poised to lead the charge in combining luxury with cutting-edge technology.
