Audi is set to strengthen its foothold in the Chinese electric vehicle market with the upcoming launch of the AUDI E SUV, designed in collaboration with local partner SAIC. Scheduled for production in 2026, this new electric model follows the introduction of the AUDI E5 Sportback, which hit the market in September 2025. The unveiling of the AUDI E SUV concept at the Guangzhou Auto Show highlights Audi’s commitment to electrification in one of the world’s largest automotive markets.
The AUDI E SUV concept showcases a robust design that retains the signature aesthetic of the E5 Sportback while adopting a larger SUV body style. With dual electric motors delivering an impressive 671 horsepower, it promises a driving range of 700 kilometers on the China Light-duty Vehicle Test Cycle (CLTC). Acceleration from 0 to 100 km/h is estimated to take around five seconds, making it a powerful contender in the electric SUV segment.
At a length of 5,057 mm and a wheelbase of 3,060 mm, the concept closely resembles the dimensions of Audi’s combustion-powered Q7. The exterior design features flush door handles, wraparound lights, and distinct fin-shaped C-pillars, while the interior is likely to mirror the E5 Sportback, centering around a large 27-inch 4K display.
The AUDI E SUV is built on the Advanced Digitized Platform, co-developed with SAIC. It incorporates the AUDI 360 Driving Assist System, tailored specifically for Chinese road conditions. A rapid charging capability allows for a 10-minute charge to add approximately 320 km of range, although this slightly lags behind the E5 Sportback’s 770 km per charge capability.
Expanding Audi’s Electric Lineup in China
In addition to the E SUV, Audi showcased the A6L e-tron at the Guangzhou Auto Show, further expanding its electric vehicle offerings in China. This model features a longer wheelbase of 132 mm and incorporates a market-specific infotainment system. It operates on an 800-volt electrical architecture with a 107 kWh battery, providing a CLTC range of 770 km.
Audi’s CEO, Gernot Döllner, described this expansion as “the largest model initiative in our company’s history.” He emphasized a dual strategy of combining multiple powertrains and partnerships to ensure sustainable growth in the evolving market. Johannes Roscheck, President of Audi China, highlighted the significance of local innovation, stating, “Local innovation is now part of our foundation.”
This ambitious push into the electric vehicle sector in China aligns with Audi’s long-term vision of balancing its legacy in combustion engines while accelerating towards an electrified future. The initiative is expected to continue through 2026, with several new models already planned for introduction.
As the automotive industry increasingly shifts towards sustainability, Audi’s aggressive strategy in China positions it favorably to compete in a rapidly growing segment of electric vehicles. The AUDI E SUV and A6L e-tron exemplify the brand’s commitment to innovation and adaptability in meeting consumer demands in one of the most competitive markets worldwide.
