BYU head coach Kalani Sitake was all smiles as he greeted fans at LaVell Edwards Stadium in Provo on October 18, 2024. The excitement wasn’t just about the upcoming game against Oklahoma State; it was also about the recent recruitment triumph of landing five-star quarterback Ryder Lyons. This achievement was years in the making, starting when BYU offered Lyons a scholarship in eighth grade, but it took a pivotal turn three years ago.
The recruitment of Ryder Lyons was a strategic endeavor that differed significantly from BYU’s approach with his brother, Walker Lyons. Walker, a four-star tight end, ultimately chose Stanford and later transferred to USC. BYU’s earlier recruitment strategy had struggled to compete with the polished pitches of Pac-12 powerhouses like Stanford and USC. But this time, the Cougars were determined to change the narrative.
Steve Young’s Unexpected Role
In a surprising twist, NFL Hall of Famer Steve Young played a crucial role in BYU’s recruitment efforts. Young, who has deep personal ties to the Lyons family, initiated a conversation with Ryder’s mother, Kamee, in 2022. He questioned why BYU wasn’t a contender for Walker’s commitment, sparking a series of discussions that would eventually influence Ryder’s decision.
During a game at Stanford Stadium in November 2022, Young was seen conversing with BYU athletic director Tom Holmoe. The discussion reportedly included comparisons between the recruiting strategies of Stanford, USC, and BYU. This conversation catalyzed a shift in BYU’s recruitment approach, prompting significant improvements in their program.
BYU’s Strategic Overhaul
Recognizing the need to compete with elite programs, BYU’s administration, led by Holmoe and Sitake, embarked on a comprehensive overhaul of their football program. This included enhancements in strength and conditioning, nutrition, mental health support, and a commitment to competitive NIL (Name, Image, Likeness) offerings. These upgrades were pivotal in making BYU a more attractive destination for top recruits like Ryder Lyons.
BYU’s recruiting is now ranked No. 31 nationally by 247Sports, thanks in part to Ryder Lyons’ commitment.
Kalani Sitake emphasized the transformation during a recent media event, stating, “In the past, it was always about what we didn’t have and what we couldn’t provide. Those aren’t there anymore. We’re in the Big 12, and we have resources and commitment from our administration.”
The Emotional Decision
Ryder Lyons’ decision process was a rollercoaster. Initially, USC seemed to be the frontrunner, with Oregon also making a strong case. The Ducks, led by head coach Dan Lanning and offensive coordinator Will Stein, had built a genuine relationship with Ryder, making the decision even more challenging.
However, a visit to BYU’s campus left a lasting impression. Ryder was moved by the culture, camaraderie, and the genuine interest shown by the coaching staff and administration. BYU president Shane Reese and athletic director Brian Santiago went above and beyond, spending significant time with the Lyons family.
“The amount of time Santiago spent meeting with the Lyons blew them away,” noted a source close to the family.
Despite the strong pull from Oregon, Ryder’s experience at BYU and the emotional connection he felt ultimately led him to choose the Cougars. His decision came after a night of contemplation and prayer, culminating in a commitment to BYU at 3 a.m.
Looking Ahead
Ryder Lyons’ commitment to BYU is more than just a win for the football program; it represents a new era for the university’s recruitment strategy. The successful recruitment of a top-tier quarterback signals BYU’s growing competitiveness on the national stage, particularly as they continue to establish themselves within the Big 12 Conference.
The commitment also underscores the importance of relationships and cultural fit in the recruitment process. As BYU continues to build on this momentum, the program’s future looks promising, with Ryder Lyons set to be a central figure in their plans.
As the dust settles on this recruitment saga, BYU’s efforts to secure Ryder Lyons serve as a testament to the power of strategic change and influential connections. With Steve Young’s unexpected involvement and the university’s renewed commitment to excellence, the Cougars are poised for an exciting future in college football.
