In a disappointing start to the season, the UCLA Bruins faced a tough defeat against the University of Utah, losing 43-10 in their home opener on March 15, 2024. This match marked the debut of coach DeShaun Foster‘s second year, but it quickly became clear that the team has significant challenges ahead.
Initially, anticipation surrounded the game due to UCLA’s decision to schedule a competitive opponent like Utah, a former member of the Pac-12. However, the excitement did not translate into performance on the field. The Bruins struggled to gain momentum, with quarterback Nico Iamaleava throwing for only 136 yards and completing 11 of 22 passes. He also rushed for 47 yards but threw one interception, further hampering the team’s efforts.
Attendance Concerns at the Rose Bowl
The atmosphere at the Rose Bowl was markedly subdued, with an announced attendance of just 35,032. This figure is particularly concerning given the stadium’s capacity of 91,136. Despite efforts to attract fans, such as ambitious scheduling, many local supporters appeared to have stayed away. The empty seats contrasted sharply with the vibrant presence of Utah fans, who made the trip from Salt Lake City.
The lack of enthusiasm from UCLA supporters may reflect a broader trend of diminishing interest in the program. The Bruins have struggled in recent seasons, with a record of 3-9 in 2018, 4-8 in 2019, and a mixed 3-4 during the COVID-affected season of 2020 under former coach Chip Kelly. This history has contributed to a decline in attendance and a tarnished brand.
Looking Ahead: Resilience and Recovery
Despite the setback, both Foster and Iamaleava expressed optimism about the future. Foster noted Iamaleava’s competitive spirit, stating, “Nico’s a competitor. He’s not going to quit, he keeps playing hard.” Iamaleava echoed this sentiment, emphasizing the team’s commitment to improve. “We know that we can be better than what we displayed,” he remarked. “The only way is up from here.”
For UCLA football, revitalizing interest and attendance may require innovative strategies. Suggestions have included promotional deals such as two-for-one tickets or family discounts on concessions. As the team navigates this transition, the ability to produce quality football will be crucial in rebuilding the program’s reputation.
While the path ahead is challenging, the Bruins have the potential to regroup and rally. If they can leverage this experience to improve, they may find a way to restore their standing in collegiate football.
