When Netflix launched its documentary series Sunderland ‘Til I Die in December 2018, it offered an unfiltered glimpse into the tumultuous 2017/18 season of Sunderland AFC. Rather than the anticipated uplifting narrative of promotion, viewers were met with a stark portrayal of a club in disarray, culminating in a disastrous finish at the bottom of the Championship.
Sunderland’s Chaotic Season
At the helm was Simon Grayson, who took over the club following their relegation under David Moyes. Grayson faced the daunting task of reviving a team that had seen significant turnover, with the club generating almost £40 million from player sales and loans but failing to reinvest effectively. “You always know there’s going to be a hangover at a relegated side, but I underestimated it,” Grayson stated in an interview with FourFourTwo.
Despite bringing in approximately ten new players for a combined fee of around £1 million, the situation did not improve. The documentary highlighted a pervasive sense of malaise among players, some of whom, like Jack Rodwell, opted to train with youth players while pocketing a substantial salary. “They thought they were too good for that level,” Grayson reflected, noting that many players were disinterested and merely hoping for a transfer.
Grayson’s tenure was marked by a disheartening performance, with the team achieving just one win in the first 15 league matches. His time in charge ended on Halloween when he was replaced by Chris Coleman, who faced similar challenges. Under Coleman, Sunderland continued to struggle, ultimately finishing 24th in the table and relegating to the third tier for only the second time in their history.
Documentary’s Impact and Subsequent Seasons
The documentary resonated with audiences, capturing the stark realities of a club battling internal and external challenges. As Grayson lamented, “People expected a feelgood story of promotion. They ended up getting something very different.” The raw depiction of Sunderland’s struggles contrasted sharply with the uplifting narratives typically associated with sports documentaries.
A second season of Sunderland ‘Til I Die premiered in 2020, chronicling the 2018/19 season where the team faced defeat against Charlton Athletic in the play-off final. This narrative served to highlight the ongoing struggles of the club and its attempt at recovery. The series’ third and final installment was released in February 2024, culminating in the club’s promotion back to the Championship.
Through its candid storytelling, Sunderland ‘Til I Die not only entertained viewers but also provided an insightful commentary on the complexities of football management and the emotional turmoil faced by players and staff. The series has become a significant part of Sunderland’s modern narrative, illustrating the highs and lows of life in professional football.
