Philip Morris International’s U.S. businesses, known as PMI U.S., announced the launch of the “Thanks for Giving” campaign on November 20, 2025. This initiative aims to inspire Americans to recognize and support charitable organizations and individuals dedicated to strengthening communities across the nation. Coinciding with the Thanksgiving holiday and #GivingTuesday, the campaign emphasizes a spirit of generosity that transcends the festive season.
The “Thanks for Giving” campaign serves as a reminder of how year-round commitment fosters meaningful change. Marian Salzman, Senior Vice President of PMI U.S. and a key figure behind the creation of GivingTuesday in 2012, stated, “#GivingTuesday started as a single day of goodwill, but the true impact comes when generosity—and accountability with those investments—becomes part of our everyday behavior.” Since 2022, PMI U.S. has donated over $35 million, with employee participation in community programs increasing by 400 percent.
In 2025 alone, PMI U.S. contributed nearly $12 million to more than 500 national and regional organizations. This support aligns with the company’s core giving pillars, including over $3.76 million dedicated to veterans and military support, more than $2.4 million for economic empowerment initiatives, and over $1.33 million for disaster relief and prevention.
Community Impact Through Strategic Partnerships
Organizations receiving support from PMI U.S. are empowered to enact significant community-level changes. Notably, PMI U.S. partners with TAPS, a nonprofit organization that offers care and resources for those grieving military losses. Bonnie Carroll, TAPS Founder and President, highlighted the impact of PMI U.S.’s contributions, stating, “Philip Morris International’s very generous 2025 support strengthened TAPS’ wide reach of Adult Programs, providing survivors with immediate care through the 24/7 National Military Survivor Helpline.”
On average, TAPS receives inquiries from 26 new survivors each day, with a total of 7,136 in 2025, indicating a pressing need for their services. A mother who reached out after losing her son expressed profound gratitude for the support she received, stating, “They walked me through breathing when I felt like I was having a heart attack, and they saved my life.”
PMI U.S. has also engaged with AdvanceCT since 2021, assisting in economic development initiatives in Connecticut. John Bourdeaux, President and CEO of AdvanceCT, noted that PMI U.S.’s partnership is crucial for attracting corporate investment and creating jobs. The collaboration has reportedly driven nearly 5,000 new jobs and over $843 million in capital investment in 2024.
Another significant contribution from PMI U.S. was a $1 million donation to the Los Angeles County Fire Department to fund a new Type 3 wildland engine for the West Altadena community, which was severely affected by the January 2025 Eaton Fire. Anthony C. Marrone, Fire Chief, remarked on the importance of PMI U.S.’s support in enhancing community safety and aiding residents impacted by the disaster.
Empowering Employees to Drive Change
The “Thanks for Giving” campaign also highlights the WeCare program, which empowers PMI U.S. employees to nominate non-profit organizations for company-funded donations. In 2025, the initiative directed over $1.86 million to more than 400 local organizations across 44 states and the District of Columbia. This initiative has brought PMI U.S.’s total contributions since 2022 to more than $35 million.
For instance, a Kentucky-based stockroom attendant at PMI U.S., Jeff Day, successfully garnered support for the Boulware Mission, a century-old program assisting men facing homelessness and mental health challenges. As a result, PMI U.S. employees helped direct over $200,000 in company-sponsored funds to this mission. David Gaynor, Executive Director of Boulware Mission, expressed gratitude, stating, “PMI U.S.’s gift will change lives. They’ve brought hope to our entire community.”
The “Thanks for Giving” campaign is emblematic of PMI U.S.’s approach to pragmatic philanthropy, focusing on listening to community needs, investing for impact, and fostering collaboration with those engaged in meaningful work.
As PMI U.S. continues to invest in America’s future, the organization remains committed to advancing a smoke-free nation. With over 3,000 employees and multiple manufacturing facilities across the United States, PMI U.S. is dedicated to providing better, smoke-free alternatives to the approximately 30 million legal-age consumers who currently smoke cigarettes. For more information, visit www.uspmi.com.
