After decades in the commercial real estate sector, Allen C. Buchanan has launched his first book, titled The SEQUENCE – A Personal Journey and Proven Framework for Commercial Real Estate Brokerage Success. The book, available for purchase on Amazon in both paperback and Kindle formats, presents not just a compilation of stories but a comprehensive examination of the systems, habits, and pivotal moments that have influenced his career.
Buchanan, a principal with Lee & Associates Commercial Real Estate Services in Orange, California, discovered that writing a book entails a different approach compared to his regular column writing. “A column is a sprint, while a book is a marathon,” he noted, emphasizing the need for structure and pacing to create a meaningful connection with readers.
Key Lessons from the Writing Journey
Throughout the writing process, Buchanan learned several valuable lessons that he now shares with aspiring authors and professionals alike.
One of the most significant revelations was the importance of structure. He developed a framework he calls SEQUENCE, which not only organizes the content but also reflects a step-by-step approach he has employed in managing deals. This structure, he asserts, keeps both the writer and the readers aligned throughout the narrative.
Buchanan also highlights the evolution of his writing voice. Initially attempting to adopt a more formal “author” persona, he ultimately recognized that authenticity resonates more with readers. “Your voice gets clearer the longer you write,” he explained, reinforcing the idea that personal connection is paramount.
Another lesson revolves around the nature of storytelling. Buchanan believes that the most impactful stories are those grounded in reality. He points out that readers are often more engaged by tales of challenges and vulnerabilities rather than polished success narratives. The real-life experiences, including deals that nearly collapsed and clients who turned into friends, serve as crucial lessons for both him and his audience.
Time management posed a considerable challenge for Buchanan, who balanced writing with a full-time career. To overcome this, he treated his writing sessions as vital appointments, ensuring dedicated and consistent time for the project.
Editing emerged as another crucial aspect of the writing process. The initial draft of his book was satisfactory, but the final version benefited immensely from professional editing and feedback from early readers. “Good editing is worth its weight in gold,” he stated, acknowledging how it greatly improved the clarity and readability of the book.
The Broader Impact of Publishing
Motivation played a key role in Buchanan’s writing journey. Although he aimed to assist other brokers, he also wrote the book with his grandchildren in mind, addressing each chapter to them. This perspective profoundly influenced his writing, adding a layer of personal significance to the work.
Buchanan noted that while technology has made self-publishing more accessible, gaining visibility remains a challenge. “Publishing is easier—and harder—than ever,” he remarked, emphasizing that writing the book is merely the beginning of a broader effort to share it with the world.
He found that his existing network was invaluable during the launch phase. Colleagues, clients, friends, and family served as his initial readers and supporters, demonstrating that a strong community can often outweigh a sophisticated marketing strategy.
Finally, Buchanan encourages others to undertake their writing projects, stating that everyone has stories worth telling. “We all have a book in us,” he asserted, inviting potential authors to begin their writing journey, even if it starts with just a page a day.
Reflecting on the experience, Buchanan expressed that writing the book forced him to slow down and reflect on his career, reaffirming his passion for the field and his desire to share his knowledge. For those considering a similar path, he offers a word of encouragement: the process is challenging, but the rewards are substantial, often leading to unexpected personal insights and growth.
