Netflix, often seen as the great white shark of the streaming world, is making waves in the realm of shark documentaries, traditionally dominated by Discovery Channel and National Geographic. This summer, Netflix has launched a series of shark-themed programs, setting the stage for a fierce competition in the waters of marine content.
This holiday weekend, National Geographic Channel is premiering its 13th annual SharkFest, just ahead of Discovery Channel’s 37th Shark Week. However, the real splash comes from Netflix, which has already begun its shark programming with the documentary Shark Whisperer, released on June 30. The film, directed by Oscar-winner James Reed, follows Ocean Ramsey, known for her controversial approach to marine conservation by swimming freely with sharks. Since its debut, Shark Whisperer has consistently appeared in Netflix’s top 10 films.
Netflix’s Bold Move into Shark Programming
Netflix’s venture into shark content doesn’t stop with Shark Whisperer. On July 4, the streaming giant launched All the Sharks, a competition series where teams of shark experts race to photograph the most shark species within a set timeframe. The winning team receives $50,000 for a marine charity of their choice. This aggressive programming strategy positions Netflix as a formidable contender in the shark documentary arena, traditionally led by Discovery and Nat Geo.
With the release of these programs, Netflix aims to capture the interest of viewers who might otherwise tune into SharkFest or Shark Week. The timing is strategic, as it coincides with the 50th anniversary of the iconic film Jaws, which has reignited interest in shark-related content.
SharkFest and Shark Week: A Battle for Viewership
As SharkFest kicks off on July 5 with Sharks Up Close With Bertie Gregory, it promises a lineup that includes Shark Quest: Hunt for the Apex Predator and the centerpiece, Jaws @ 50: The Definitive Inside Story. This program, authorized by Steven Spielberg’s Amblin Entertainment, offers rare archival footage and interviews with renowned directors and shark experts, including Spielberg himself.
Meanwhile, Discovery’s Shark Week, starting July 21, continues to draw viewers with its mix of entertainment and education. Programs like Dancing With Sharks and Great White Sex Battle highlight the channel’s ability to blend sensationalism with scientific exploration.
“SharkFest puts sharks where they belong — at the center of every story,” said Janet Han Vissering, senior VP of development and production at Nat Geo. “We work hand-in-fin with leading experts to capture breakthrough research, rare behaviors, and untold perspectives.”
Expert Opinions and Conservation Efforts
Ocean Ramsey, the star of Shark Whisperer, emphasizes the importance of portraying sharks in a realistic light, countering the often sensationalized narratives seen in traditional media. “It doesn’t really help that a lot of mainstream media has dramatized and sensationalized sharks,” Ramsey told THR. Her collaboration with Netflix allows her to showcase sharks’ true nature and their critical role in marine ecosystems.
The global reach of Netflix is pivotal in spreading awareness about shark conservation. As shark populations face threats from practices like finning, programs like Shark Whisperer aim to educate viewers on the importance of preserving these apex predators.
The Future of Shark Programming
As Netflix, Nat Geo, and Discovery compete for viewers, the future of shark programming looks promising, with each platform offering unique perspectives and content. While Nat Geo and Discovery have established brands, Netflix’s entry introduces a fresh approach that could redefine how audiences engage with marine documentaries.
The ongoing battle for dominance in shark content highlights the growing interest in marine life and conservation. As these networks continue to innovate and expand their offerings, viewers can expect a diverse range of programs that both entertain and educate.
With the summer shark season in full swing, audiences have a plethora of options to choose from, each offering a different lens through which to view these fascinating creatures. Whether through the lens of science, conservation, or entertainment, the world of sharks remains as captivating as ever.
