The promotional products industry has recognized two prominent leaders from The Vernon Company, as both Chris Vernon, President and CEO, and Lisa Hubbard, Vice President of Sales & Marketing, have been included in Counselor’s annual Power 50 list. This year, they have achieved a ranking of 30th, advancing one position from their previous standing in 2024. This marks the 19th year for Vernon and the third year for Hubbard to be acknowledged in this prestigious selection.
Recognition and Leadership in Innovation
The Power 50 list, curated by Counselor, highlights influential executives who are shaping the promotional products landscape. Timothy M. Andrews, President and Chief Executive Officer of the Advertising Specialty Institute (ASI), stated, “The Counselor Power 50 celebrates the most influential and forward-thinking executives in the promo industry. These leaders drive progress and set the standard for what’s possible in promo. We’re thrilled to recognize them.”
The Vernon Company has made significant strides by staying true to its core values while also adapting to the challenges of the digital age. Under the leadership of Vernon and Hubbard, the company has made substantial investments in new technologies. This includes the recent launch of an on-demand store platform and enhanced order entry systems that integrate with ASI’s ESP+.
These innovations have not come without their challenges for the company, which has been in operation for 123 years. However, The Vernon Company has approached these changes with a commitment to innovation and resilience. Hubbard remarked, “With the technology enhancements we’ve invested in, there’s been a lot of testing, development and change management that goes alongside our day-to-day business. Our team rose to the challenge, and we’re so proud of the work they’ve done.”
Commitment to Customer Service
While Vernon and Hubbard focus on digital advancements, they remain dedicated to maintaining a competitive edge in the promotional market. For Hubbard, this commitment translates into delivering superior service and intelligent solutions for both the Vernon team and its clients.
As the industry evolves, the leadership demonstrated by Chris Vernon and Lisa Hubbard exemplifies a forward-thinking approach that balances traditional values with modern practices. Their recognition in Counselor’s Power 50 is not only a testament to their individual achievements but also reflects the ongoing dedication of The Vernon Company to innovate while serving its customers effectively.
