A recent sticker trend is gaining traction among consumers, featuring Donald Trump with the phrase “I did that!” prominently displayed. These stickers, which depict Trump pointing upward, are being used by shoppers to humorously highlight the rising prices of everyday items, from groceries to fuel.
The stickers have become a playful form of protest against inflation, particularly in the wake of economic policies implemented during Trump’s presidency. His administration introduced significant tariffs on imported goods, including a 50% tariff on steel and aluminum, a 25% tariff on foreign-made cars and parts, and others. While the long-term effects of these tariffs are nuanced, many consumers express their frustrations over higher prices without needing an economic analysis.
Sticker Trend Takes Off in Grocery Stores
The stickers are widely available for purchase on platforms such as Etsy, eBay, and Amazon, often sold in bulk. Their popularity surged after a Reddit user, @whiskeygolfer, posted a photo of one sticker on a New York strip steak priced at $45.52 at a Publix grocery store. The post, captioned “Too soon?”, elicited a range of reactions from the online community.
Interestingly, this humorous jab at inflation aligns with actual price trends in the beef market. According to Newsweek, the beef and veal index rose by 2.5% in July 2025, while overall food prices increased only 0.2% year-over-year. This increase is attributed to a decline in cattle production and ongoing reliance on imports, particularly from Brazil, which is projected to supply about 15% of the United States’ beef by 2025. The 50% tariff on Brazilian exports significantly contributes to consumer costs.
Public Reactions to the Sticker Phenomenon
Commenters on the Reddit post shared memories of more affordable times, with one person recalling when skirt steak cost just $3 per pound. Others expressed support for the stickers, suggesting that they serve as a necessary reminder to hold policymakers accountable for rising prices. One user remarked, “Not too soon – hold all these folks accountable.”
Conversely, some users shifted the blame toward the grocery store itself, with comments like, “Only extremely rich people shop at Publix,” highlighting perceptions of the store’s pricing and clientele.
As the sticker trend continues to spread, it underscores a growing sentiment among consumers grappling with increasing costs of living. The juxtaposition of humor and frustration illustrates a creative response to economic challenges, reminding us of the significant impact of policy decisions on everyday life.
