Geri Lynn Nissan is celebrating its 40th anniversary this year, commemorating four decades of service, innovation, and community commitment in Louisiana’s automotive sector. Established in 1985, the family-owned dealership has transformed from its modest origins, characterized by handwritten contracts and limited resources, into a prominent player within the industry.
Reflecting on the dealership’s journey, founder Geri Lynn recalls the significant challenges faced during the early years. “When we started 40 years ago, everything was handwritten. There were no personal computers in dealerships, and when they did arrive, the contracts were so expensive and restrictive that it felt like signing a contract to go to jail,” she stated. Today, technology has revolutionized operations. “We have month-to-month systems, more choices, and tools that actually help us serve our customers better.”
The evolution of the automotive industry has also altered the relationship between dealerships and customers. Lynn pointed out that, in the past, customers often believed that if they purchased a $10,000 car, the dealer profited $10,000. “There was a lack of information, and trust was harder to build,” she said. In contrast, modern customers are more informed about vehicle prices and margins, fostering a culture of transparency. “We can put deals together that make everyone feel good.”
This dedication to customer-first service is bolstered by a strong team. Geri Lynn Nissan’s leadership has a combined experience of over 120 years, with the newest member having been with the dealership for 13 years. “The people here are what make this dealership so unique,” Lynn noted. “Our customers see the same familiar faces year after year. That builds loyalty and comfort that you just don’t find anywhere.”
Creating a Unique Atmosphere and Community Engagement
The dealership has cultivated a welcoming and vibrant atmosphere. Spanning seven acres with over 400 vehicles on the lot, customers often enjoy rides in golf carts around the property, greeted warmly by Lynn herself. “I want every customer to feel wanted the moment they walk in. We tell them, ‘You are wanted here.’ We are not just selling cars; we are having a party with the customer,” she explained.
Geri Lynn Nissan’s marketing further reflects this lively personality. Viral commercials, including one featuring Lynn being dunked in a pool, have attracted over 80,000 views, showcasing the fun atmosphere that has helped establish the dealership as a household name.
As the dealership celebrates its 40th year, Lynn attributes its success to her team, the community, and the support of industry experts like JD Power and Gregory London. “I strive to be a loving, caring leader,” she said. “Forty years later, I’m proud to say we are not just selling cars; we are building relationships and making people feel at home. It’s important to me that my employees feel valued and my customers feel cared for.”
Looking to the Future
Looking ahead, Lynn remains committed to preserving the dealership’s distinctive charm while embracing new technologies and enhancing the connection between her team and the community. “It’s been a wild journey,” she reflected. “I didn’t even own a car when we started, and now we have hundreds. But more than the cars, it’s the people and the memories that matter most.”
Geri Lynn Nissan’s legacy of service and community engagement stands as a testament to its enduring commitment to excellence in the automotive retail sector. The dealership’s focus on customer satisfaction and innovative practices positions it well for the future, ensuring it remains a trusted name for years to come.
