A short film supported by Galeries Lafayette, titled Two People Exchanging Saliva, has won an Oscar, marking a significant achievement in the intersection of retail and artistic innovation. The film, a 36-minute black-and-white narrative, was both written and directed by Natalie Musteata and Alexandre Singh. Following its success, Guillaume Houzé, the group’s image and innovation director, expressed his excitement to WWD, stating, “It’s amazing news for us, for all the team.”
The film presents a dystopian society where kissing is prohibited, and daily interactions occur through ritualized slaps. The narrative centers on Angine, played by Zar Amir, whose interest in a lively salesgirl, portrayed by Luàna Bajrami, raises eyebrows among her jealous colleagues. Narration is provided by Vicky Krieps. Premiering at the Telluride Film Festival in September 2024, the film has garnered numerous accolades on the festival circuit.
Houzé remarked on the film’s absurd premise, noting its poetic execution. “They came with this amazing idea and this topic. It’s an absurd premise, but what a poetic and beautiful way they managed to do the film,” he said, praising the artistic elements such as lighting and cinematography. He emphasized that beyond its artistic value, the film conveys a hopeful message in what can often feel like an absurd world.
The project benefitted from Galeries Lafayette’s involvement from its inception, with production managed by Misia Films. The film was part of the “By Night” initiative, which supports artists through funding and access to unique locations. Filming occurred over six nights after the department store closed, enhancing the film’s distinctive atmosphere.
Before clinching the Oscar, Two People Exchanging Saliva made a notable impact on the international festival circuit, winning several awards, including the grand jury prize at AFI Fest in Los Angeles and both the Canal+ national and audience awards at the Clermont-Ferrand International Short Film Festival. Houzé noted that the filmmakers quickly embraced the partnership, demonstrating a shared enthusiasm for the project.
This film aligns with Galeries Lafayette’s long-standing tradition of cultural patronage. Houzé highlighted the company’s commitment to supporting artistic endeavors for over 130 years. The retail group aims to transform its flagship locations into platforms for creative experimentation, balancing the interests of artists and consumers.
In addition to its support for individual projects, Galeries Lafayette recently became a partner of the Clermont-Ferrand International Short Film Festival, pledging to support the event for the next two years through programming and merchandise. “We’ll continue to support films,” Houzé stated, reinforcing the group’s dedication to the cinema, particularly short films.
Following the Oscar win, there are plans to showcase this achievement within Galeries Lafayette stores. Discussing potential displays, Houzé mentioned the possibility of exhibiting a replica of the Oscar or even the actual award at their Champs-Élysées location.
While the team reflects on their achievements, Houzé noted they may take a brief pause before strategizing their next steps. “They will decide on their strategy in a few days,” he said, indicating a thoughtful approach to celebrating their success while considering future projects. The film’s recognition underscores the potential of innovative collaborations between retail and the arts, inspiring further initiatives in the creative landscape.
