Dior has officially named Thai drama stars Lingling and Orm as their new brand ambassadors, marking a significant shift in fashion influencer dynamics. The duo, known collectively as LingOrm, is gaining prominence as they challenge traditional K-pop idols for the title of leading fashion influencers during major events such as Paris Fashion Week.
Both actors gained recognition for their performances in the hit series “The Secret of Us,” followed by their recent project “Only You.” Their rising popularity is closely tied to the growing appeal of the girls’ love (GL) genre, which has captivated audiences globally. Lingling and Orm made their Paris Fashion Week debuts in March 2025, where they showcased their fashion prowess at the Dior show. By October 2025, they were back for another show, outpacing competitors in terms of earned media value (EMV), as reported by Karla Otto, Lefty, and CTZAR.
In a groundbreaking achievement, the report indicated that for the first time, Thai drama stars have surpassed K-pop icons in EMV. Lingling and Orm’s strategy of extensive social media engagement paid off; they posted a combined total of 50 times about Dior, generating an impressive EMV of $23.5 million for the spring 2026 season. Lingling ranked second with an EMV of $21.5 million, solidifying their influence in the fashion industry.
Lingling, who was born in Hong Kong to a Chinese father and Thai mother, has lived in both regions. Fluent in multiple languages including Cantonese, Mandarin, English, and Thai, she began her career in beauty pageants before being scouted by Channel 3, a prominent Thai television network. With 2.7 million followers on Instagram, she expressed her excitement about joining Dior, stating, “I truly believe in [Artistic Director] Kim Jones‘s genius and artistic vision.”
Orm, the daughter of esteemed Thai actress Koy Narumon Phongsuphap, ventured into the entertainment industry in 2019 with the series “Hotel Stars.” She has since appeared in several popular Channel 3 dramas, including “Game of Outlaws.” With 2.4 million Instagram followers and her own fashion line, Keep Silent, Orm shared her gratitude for the partnership with Dior, emphasizing her respect for the brand’s legacy.
In addition to their ambassador roles, Channel 3 recently announced that Lingling and Orm will star in a new series adapted from the novel “Wad Fun Wan Wiwa,” set to premiere next year. This continued collaboration highlights the duo’s growing impact on both the entertainment and fashion industries.
As Dior continues to evolve under Kim Jones’ creative direction, the appointment of Lingling and Orm signals a new era of representation in luxury fashion, bridging the gap between traditional influences and contemporary pop culture. The brand’s strategic move to embrace these Thai stars not only enhances its global reach but also aligns with the increasing demand for diverse voices in the fashion narrative.
