Chick-fil-A, the Atlanta-based fast-food chain, is set to bring back its popular summer promotion, Code Moo, offering customers a chance to engage with the brand through a series of digital missions and earn food rewards. This initiative, returning for the third consecutive year, aims to entertain families while celebrating the company’s iconic cow characters.
What is Code Moo?
Code Moo is an interactive digital game available on the Chick-fil-A app. Participants can complete various missions to earn food rewards, including items like Medium Waffle Fries, Chocolate Chunk Cookies, and a 5-count of Chick-fil-A Nuggets. Each Tuesday, from July 15 to August 4, new missions will be launched, allowing guests to unlock these rewards and engage with the brand in a fun way.
Children can also get involved through special missions designed just for them. These include helping Chick-fil-A’s cows and enjoying additional entertainment features, such as the Cow Tales Podcast and the animated short titled “Udder Chaos,” available in the Chick-fil-A Play App. This family-friendly approach aims to create memorable experiences while driving engagement with the brand.
Exclusive Merchandise and More
In addition to food rewards, Chick-fil-A has unveiled new merchandise from its Cow Collection. This year’s offerings include reversible bucket hats and Eat Mor Chiki pickleball sets, designed to appeal to fans of all ages. The collection reflects Chick-fil-A’s commitment to celebrating its playful cow characters, which have been a part of the brand’s identity for nearly three decades.
Dustin Britt, the Executive Director of Brand Strategy at Chick-fil-A, commented on the excitement surrounding Code Moo. “The cows have been a much-loved part of Chick-fil-A’s story for nearly 30 years, and we enjoy finding new ways to celebrate them along with our Guests,” Britt stated. “This year, we’re inviting fans to experience the cows in fun, new ways, from digital games to short films, podcasts, and limited-time merch – it’s a summer celebration with something for all ages.”
The Code Moo initiative not only provides entertainment but also encourages customer interaction with the Chick-fil-A brand. As the summer promotion approaches, fans can look forward to a host of activities and rewards that highlight the company’s playful spirit. For more information on Code Moo and the full range of new merchandise, customers can visit Chick-fil-A’s official website.
