CHANEL has launched a new seasonal boutique at Rosewood Miramar Beach in Montecito, California, bringing a slice of Parisian elegance to the coastal town. This boutique showcases the latest pieces from the Cruise 2025/26 collection, including ready-to-wear clothing, accessories, and fine jewelry, all designed to harmonize with Montecito’s natural beauty and laid-back charm.
The boutique’s design reflects the serene coastal environment, featuring soft neutral tones and dark wood accents that mirror the Santa Barbara coastline. Sunlight filters through the space, enhancing the tranquil atmosphere. The layout includes a main salon dedicated to ready-to-wear items, a separate shoe room, and a quiet area for Watches and Fine Jewelry, where both iconic and new pieces, such as the Première Galon, are displayed with an understated elegance.
Creating a Relaxed Shopping Experience
Two private fitting rooms allow guests to enjoy a more personalized shopping experience, while the overall flow encourages visitors to explore various sections of the boutique. This intentional design fosters a sense of relaxation, inviting customers to linger and appreciate the unique blend of style that CHANEL embodies.
A standout feature of the boutique is its small garden, which enhances the calming ambiance of the space. This serene outdoor area complements the Cruise collection, which offers an array of luminous evening wear, casual knits, and subtle metallic accents. The collection’s essence aligns beautifully with the coastal softness that characterizes Montecito.
The boutique’s opening provides a tranquil retreat for both resort visitors and long-time CHANEL clients. It captures the spirit of the season in a manner that is distinctly CHANEL, blending luxury with the relaxed lifestyle of the California coast. As the holiday season approaches, this new space offers a unique shopping destination that reflects the brand’s commitment to timeless elegance and contemporary style.
