Qualtrics has finalized a significant agreement to acquire Press Ganey Forsta for approximately $6.75 billion. The deal, which will be executed through a mix of cash and equity, positions Qualtrics as a leader in the experience management (XM) sector, significantly expanding its capabilities in customer, patient, and employee experience.
As a prominent global provider of experience measurement and data analytics, Press Ganey Forsta serves over 43,000 clients, including 41,000 healthcare providers. This acquisition aims to create a comprehensive artificial intelligence (AI) platform that enhances various experiences across industries, particularly in healthcare.
Strategic Synergy in the Experience Management Sector
The merger combines Qualtrics’ advanced technology with Press Ganey Forsta’s rich data resources and healthcare expertise. Together, the companies aim to revolutionize the human experience (HX) by providing tailored products and services. The integration of Press Ganey Forsta’s data and industry insights will accelerate the effectiveness of Qualtrics’ existing AI tools, such as Conversational Feedback and Qualtrics Assist.
This investment directly addresses significant barriers to AI adoption identified by the International Data Corporation (IDC), such as trust, relevance, and sector-specific expertise. In particular, it seeks to mitigate growing frustrations with generic AI solutions that lack industry-focused capabilities.
Transforming Healthcare Experiences
The healthcare industry is a crucial focus for this combined platform. Press Ganey Forsta is renowned for enhancing trust, quality, and safety among 41,000 providers across 30 countries. The incorporation of Qualtrics’ technological advancements is expected to empower healthcare providers to improve both patient and employee experiences, leading to better health outcomes and enhanced provider well-being.
Rob Allen, President and CEO of Intermountain Health, remarked, “At Intermountain Health, we’ve seen firsthand that when you put patients first, the results speak for themselves—better quality and safety outcomes, improved healthcare experiences, and measurable performance impact. We’re confident that Qualtrics’ investment in Press Ganey Forsta is a groundbreaking move for healthcare that will positively transform healthcare experience and quality for the future.”
With this acquisition, Qualtrics aims to set new standards in experience management, leveraging the strengths of both organizations to create a more impactful and efficient approach to understanding and improving human experiences across various sectors. This strategic move not only represents a significant financial commitment but also underscores the growing importance of AI in enhancing service delivery in critical industries like healthcare.
