1 July, 2025
eu-eyes-asia-for-new-trade-strategy-amid-shifting-global-dynamics

The European Union is setting its sights on Asia as part of a new trade strategy aimed at reinforcing global trade ties. EU Commission President Ursula von der Leyen announced the initiative following an EU summit, emphasizing the potential of a partnership with the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP). “Such a plan would show to the world that free trade with a large number of countries is possible on a rules-based foundation,” von der Leyen stated on Thursday night. “This is a project where I think we should really engage on, because CPTPP and the European Union is mighty.”

The announcement comes as the EU seeks to diversify its trade relationships amidst growing protectionism and geopolitical tensions. The move represents a strategic pivot away from reliance on traditional partners, notably the United States, which has taken a more isolationist stance in recent years.

Forming a Coalition of the Willing

But how could forming such a coalition of the willing work? According to veteran trade negotiators Tim Groser, Steve Verheul, and John Clarke, the first step would involve making an up-front pledge to uphold the established rules of multilateral trade. In exclusive commentary shared with POLITICO, they suggested that the 39 EU and CPTPP countries should commit to a “Standstill Agreement” to keep their markets open to each other.

“What it would do is send a massive signal to Washington that a very substantial part of the global economy, including nearly all the traditionally closest partners of the United States, remains committed to the rules-based system,” they said. This strategic alignment could potentially reshape global trade dynamics, reinforcing the EU’s commitment to multilateralism.

Historical Context and U.S. Withdrawal

The CPTPP, initially known as the Trans-Pacific Partnership (TPP), was a significant trade agreement that included several Pacific Rim countries. The U.S. had the opportunity to join during the Barack Obama administration, which viewed the TPP as a means to counterbalance China’s growing influence in the region. However, in a dramatic policy shift, President Donald Trump withdrew the U.S. from the agreement in 2017, citing concerns over American jobs and sovereignty.

This withdrawal left a void that the remaining member countries filled by finalizing the CPTPP without the U.S. The EU’s interest in joining forces with the CPTPP signals a potential reconfiguration of global trade alliances, particularly as the U.S. continues to adopt a more unilateral approach under subsequent administrations.

Expert Opinions and Strategic Implications

Experts believe that the EU’s engagement with the CPTPP could enhance its influence in Asia, a region experiencing rapid economic growth. “The EU’s pivot to Asia is not just about trade; it’s about positioning itself as a global leader in a multipolar world,” said Dr. Maria Sanchez, a trade policy analyst at the European Institute for Asian Studies.

According to sources, the EU’s strategy also aims to set high standards for labor, environmental protection, and digital trade, which could serve as a benchmark for future global agreements. This approach aligns with the EU’s broader goals of promoting sustainable development and digital transformation.

“By aligning with the CPTPP, the EU is not only expanding its economic reach but also reinforcing its commitment to a rules-based international order,” noted John Clarke, a former senior EU trade negotiator.

Looking Ahead: Challenges and Opportunities

While the potential benefits of this strategy are significant, challenges remain. The EU must navigate complex political landscapes and address concerns from member states wary of increased competition from Asian markets. Additionally, the EU’s engagement with the CPTPP could face resistance from domestic industries that fear the impact of more open trade.

Nevertheless, the EU’s proactive approach could yield substantial economic and strategic gains. As global trade patterns continue to evolve, the EU’s partnership with the CPTPP could serve as a model for future collaborations, fostering a more interconnected and resilient global economy.

In conclusion, the EU’s new trade strategy represents a bold step towards strengthening its global position. As negotiations progress, the world will be watching closely to see if this ambitious plan can deliver on its promises and redefine the landscape of international trade.